The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Stranger in a Foreign Land. How to Impress and how to be Impressed. A Comprehensive Review on the Differences of Impression Management Behavior between Two Culture: Jamaica and South Korea

경영학적 관점의 국가 간 인상관리 : 자메이카 VS 한국 -

  • Received : 2017.07.03
  • Accepted : 2017.08.17
  • Published : 2017.10.28
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Abstract

This study examines the differences in the use of self promoting, ingratiating and defensive impression management behavior between Jamaica and South Korea. Previous researches on impression management behavior and culture suggests that differences in culture will determine the type of impression management behavior one uses. This study, therefore aimed to determine which of the two will be more motivated to engage in impression management behavior and does the use of impression management behavior differs based on the differences in culture. Analysis of 102 individuals from Jamaica and South Korea, through the use of questionnaire survey, shows both similarities and differences in the use of impression management behavior. Although there were a few limitations to this research, our findings do highlight some cross-cultural significant differences in the use of impression management behavior between both countries. Results showed that South Korean will be more likely than Jamaican to be motivated to engage in impression management. In addition, South Korean respondents reported higher use of self promoting and ingratiating impression management behavior while Jamaican respondents reported a higher use of defensive impression management behavior.

본 연구는 자메이카와 한국과의 통합적 그리고 방어적 인상관리 행동 및 자신을 표현하고자 하는 행동에 있어서의 두 나라간 차이를 연구하였다. 인상관리행동에 관한 선행연구와 문화관련 연구들은 문화에서의 차이점들은 인상관리행동의 스타일을 결정한다고 주장하고 있다. 따라서 본 연구는 자메이카와 한국 문화 중 어떠한 요소들이 구성원들이 좀 더 인상관리 행동을 하는지 그리고 다른 국가 간 문화적 차이를 토대로 어떠한 인상관리행동의 차이를 보이는지 연구하였다. 자메이카와 한국의 102 명 개인을 대상으로 설문 조사한 결과 양 국가에서의 인상관리 행동은 비슷한 점과 다른 점 두 가지를 모두 확인하였다. 비록 본 연구에서는 여러 제한점에도 불구하고, 본 연구의 두 국가 간 문화차이로 인해 조직 내 구성원들의 인상관리전략이 다르다는 것을 확인하였다. 특히 한국은 자메이카보다 좀 더 인상관리를 중요시 여기는 것으로 나타났다. 또한 자메이카는 방어적인 인상관리 행동을 높게 사용하는 반면 한국은 자기프로모션과 통합적 인상관리 전략을 좀 더 많이 사용하는 것으로 나타났다.

Keywords

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