Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on Effect of Social support on Baby boomer's Entrepreneurial Opportunity Competence: Focusing on Mediating Effect of Entrepreneurial Self-Efficacy

사회적지지가 베이비부머의 창업기회역량에 미치는 영향에 관한 연구: 창업자기효능감의 매개효과를 중심으로

  • 김상수 (호서대학교 벤처대학원) ;
  • 임왕규 (호서대학교 벤처대학원)
  • Received : 2017.08.31
  • Accepted : 2017.10.07
  • Published : 2017.10.31
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Abstract

This study analyzed the effects of social support on entrepreneurial opportunity competence for Baby boomer (born in 1955-1963), focusing on mediating effect of entrepreneurial self-efficacy. The governmental start-up policy and entrepreneurship education are mostly conducted for the college students and young generation mainly through such programs as the youth start-up school. In addition, studies on the effects of social support and institutional support on the entrepreneurial intention of young generation entrepreneurs are being actively pursued. Meanwhile, the study for baby boomers is on the welfare side mainly. Although they are starting to make their living-based business without prior careful preparation for their livelihood after retirement, while there is little study on the effect of social support for this baby boomer on entrepreneurial opportunity competence needed for opportunistic entrepreneurship. Therefore, in this study, in order to investigate the effect of social support on Baby boomer's entrepreneurial opportunity competence, an empirical analysis of the 387 questionnaires collected by the baby boomers living in Seoul and Gyeonggi provinces were conducted. As a result of analysis, First, Social support has a significant effect on both Opportunity recognition and Opportunity assessment of entrepreneurial opportunity competence. Second, In the effects of social support on self-efficacy were found to be significant in Emotional and Instrument support only on Self-confidence, In Emotional support and Feedback support only on Self-regulated efficacy & Emotional support and Instrument support only on Goal challenge were found to be a significant effect. Third, Self-regulated efficacy and Goal challenge in the Entrepreneurial self-efficacy on Entrepreneurial opportunity recognition were found to be a significant effect. All Self-confidence, Self-regulated efficacy & Goal challenge in the Entrepreneurial self-efficacy on Entrepreneurial opportunity assessment were found to be a significant effect. Fourth, Indirect effect of social support on entrepreneurial opportunity competence mediated by Entrepreneurial self-efficacy was found to be partially significant.

본 연구는 베이비부머 (1955-1963년생)를 대상으로 창업자기효능감을 매개 변수로 하여 사회적지지가 창업기회역량에 미치는 영향에 관하여 분석하였다. 창업정책과 교육은 청년창업사관학교 등의 제도를 통해 대부분 대학생 및 청장년층을 위주로 진행되고 있고, 또 이들을 대상으로 사회적지지나 제도적지원이 창업의지에 미치는 영향 등에 대한 연구는 활발히 진행되고 있는 반면, 베이비부머에 대한 연구는 복지부문에 치우치고 있고 실제로 이들은 은퇴 후 생계를 위해 치밀한 준비없이 생계형 창업에 뛰어들고 있으나, 이 베이비부머를 대상으로 한 사회적지지가 기회형 창업 추진에 필요한 창업기회역량에 미치는 영향에 관한 연구는 거의 없다시피 하다. 이에 본 연구는 사회적지지가 베이비부머의 창업기회역량에 미치는 영향을 알아보기 위해 주로 서울시와 경기도 일원에 거주하는 베이비붐 세대들로부터 수집한 설문지 387부를 실증 분석을 실시하였다. 분석 결과 첫째, 사회적지지가 창업기회역량의 기회인식과 기회평가 모두에 유의한 영향을 미치는 것으로 나타났다. 둘째, 사회적지지가 창업자기효능감에 미치는 영향에서는 정서적, 물질적 지지만 자신감에 유의한 영향을 미치고, 정서적지지와 평가적지지만 자기조절효능감에 유의한 영향을 미치고, 정서적지지와 물질적지지만이 과업도전감에 유의한 영향을 미치는 것으로 나타났다. 셋째, 창업자기효능감 중 자기조절효능감과 과업도전감 만이 창업기회인식에 유의한 영향을 미치는 것으로 나타났고, 자신감, 자기조절효능감 및 과업도전감 모두가 기회평가에 유의한 영향을 미치는 것으로 나타났다. 넷째, 사회적지지가 창업자기효능감을 매개하여 창업기회역량에 미치는 간접효과는 부분적으로 유의한 것으로 나타났다.

Keywords

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