Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Correlation between interests of hand's health and hand skin care behaviors by age group

연령별 손 건강에 대한 관심과 손 피부 관리행동의 상관관계 연구

  • 홍다검 (창신대학교 미용예술학과)
  • Received : 2017.10.12
  • Accepted : 2017.11.03
  • Published : 2017.11.30
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Abstract

The purpose of this study is to provide basic data for increased understanding of detailed customer needs by age group, and also to improve customer satisfaction. The survey was conducted from August $30^{th}$ to September $15^{th}$, 2017. The poll was conducted with 302 persons aged from 20's to 50's by using convenience-sampling method and self-administration method for survey. The results were analyzed by frequencies, independent sample t-test, Pearson correlations, and through multiple regression analysis. The study results are briefly summarized as follows. First, the overall age group's interest of hand's health was robustly high. Second, in the 20s and 30s age groups hand care interest and self-hand care (r=.284, p<.01) increased with improved hand health condition. In the 40s and 50s age groups there were positive correlations between hand health condition and Information recognition(${\beta}=.246$, p<.1), Product use(${\beta}=.312$, p<.05), and Professional Hand Care(${\beta}=.354$, p<.000). This study indicates that hand care concern and management behaviors change with age. Therefore, further research and more specific follow-up are required for improvement of the awareness of healthy hands.

본 연구는네일 관리 샵에서 고객의 세부 요구 사항을 연령대별로 파악, 고객의 관리 행동을 이해하여 고객 만족도를 높이는 접근 방법을강구할 수 있는 지표 개발 목적으로시행되었다. 이에 전문 네일 샵의 주 고객층을 이루고 있는 20대에서 50대 사이의 성인을 대상으로 2017년 8월 30일부터 9월 15일까지 설문을 실시, 302부를 최종 분석하였다. 연구결과, 건강한 손피부에 대한 관심은 연령에 구분 없이 높은 지표를 보였으나 관리 행동에서는 다소의 차이를 발견 할 수 있었다. 20대와 30대에서는 손 건강에대한 관심이 높을수록 자가 손피부관리 행동이 두드러졌으며(r=.284, p<.01) 이는 건강한 손 상태와 정적 상관관계를 보였다. 40대와 50대에서는 손 건강에 대한 정보의 인지(${\beta}=.246$, p<.1), 관련 제품 사용(${\beta}=.312$, p<.05)과 전문 관리(${\beta}=.354$, p<.000)가 건강한 손 피부상태에 영향을 미치는 요인으로 꼽혔다. 이는 연령에 따라 손피부에 대한 관심 영역과 고민도 변화하며 그에 따라 관리 행동도 변화함을 알려주는 동시에 건강한 손피부에 대한 인식 고양과 연령에 따른 효과적인 손 관리 행동에 대한 보다 구체적인 후속 연구 필요성을 시사하고 있다. 따라서 본 연구는 연령별 손 건강에 대한 관심과 손피부관리행동을 참조하여 네일 전문제품 개발 및 네일 전문 관리샵 마케팅 전략과 맞춤형 프로그램 개발의 기초자료로써 네일 산업 발전에 기여하고자 한다.

Keywords

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