The Effect of Gain-Message Frame on Exercise Interest and User Experience in the Mobile App Game for Fitness

모바일 피트니스 앱 게임에서 이득 메시지 프레임이 운동 관심도와 사용자 경험에 미치는 영향

  • Choe, Min-Ji (Department of Interaction Design, Graduate School, Hallym University) ;
  • Noh, Ghee-Young (Department of Media Communication, Hallym University)
  • Received : 2017.06.02
  • Accepted : 2017.06.23
  • Published : 2017.06.30


This study was conducted to analyze the effect of message frame on Exercise Interest and User Experience including Fitness App Fun, Fitness App Satisfaction, and Fitness App Use Intention in the mobile fitness app game. 'Enjoy Your Fitness', a fitness app game developed by Healthcare Media Research Institute, was used for this study and Repeated Measure Design and Playtest methodologies were used for the experiment. The results showed that the persuasive effect of gain messages were higher than loss messages in all factors. This results implies that exercise, as a preventive health behavior, can be promoted more effectively when messages are presented in the frame of gain message rather than loss message. Therefore, messages in the fitness app game need to be presented by emphasizing the positive outcome and benefit of exercise.


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