복식문화연구 (The Research Journal of the Costume Culture)

  • 제26권1호
  • /
  • Pages.19-29
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  • 2018
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  • 1226-0401(pISSN)
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  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
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플래퍼 룩의 사회 문화적 의미 고찰 - The New York Times 기사를 중심으로 -

Sociocultural meanings of flapper look - Analyzed from The New York Times articles -

  • 이예영 (고려대학교 가정교육과)
  • Lee, Yhe Young (Dept. of Home Economics Education, Korea University)
  • 투고 : 2018.01.25
  • 심사 : 2018.02.19
  • 발행 : 2018.02.28
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초록

The purpose of this study is to examine the sociocultural meanings of flapper look in American society during the 1920s. Using the ProQuest database, I searched articles from The New York Times published between 1920 and 1929 for opinions and discussions on the flapper look. Keywords included "clothing," "dress," "fashion," and "flapper," and advertisements and articles on menswear, leisurewear, and bathing suits were excluded. In the resulting articles, I extracted the following sociocultural meanings: autonomy, activeness, practicality, attractiveness, and extravagance. Meanings were analyzed from the opinions and discussions focusing on skirt length, dresses that directly and indirectly exposed the body, heavy make-up, non-constricting underwear, the H-line dress, bobbed hair, hygiene, comfort, and consumption. In sum, the 1920s flapper look represented progressive characteristics such as autonomous and active womanhood and practicality, which matched the technological development of the time. However, the flapper look was commercialized and exploited to make women look attractive and extravagant. Even though American women had access to higher education, more economic power, and suffrage in the 1920s, they were limited in their ability to overcome social conventions and the power of consumerism. Understanding the double-sidedness of flapper look within the social context of the time would enhance the comprehension of the relationship between women's lifestyles and changing fashion.

키워드

참고문헌

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