Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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The appearance management interest of University Students and Appearance management behavior converged with Beauty trend

대학생들의 외모관리관심도 및 뷰티트렌드와 융합된 외모관리행동

  • 오정선 (송원대학교 뷰티예술학과)
  • Received : 2018.10.15
  • Accepted : 2018.12.20
  • Published : 2018.12.31
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Abstract

The purpose of this study is to investigate the relationship between university students' interest in appearance management and various forms of appearance management behaviors converged with beauty trends. The questionnaire was distributed for 15 days from April 15 to 30, 2018 to the students in the G district. The data of 267 students who explained and agreed on the purpose and method of the study were analyzed using SPSS 18. University students' interest in appearance management showed a difference of interest according to university students, male and female students in body composition management, skin care, hair care, and cosmetics use management except for interest in health care. In addition, students with a high level of interest in managing cosmetics use had a positive effect on the degree of interest in managing cosmetics usage in fashion styles, cosmetics style, skin care, and body management behavior factors that were converged with trends. And negative (-) influence on the use of health equipment. Based on the study of the trend management behaviors of college students, I will expect to utilize the reference materials for new product development research of the beauty industry and will continue to study the new management mode of appearance management.

본 논문은 대학생들의 외모관리에 대한 관심도와 뷰티트렌드와 융합된 다양한 형태의 외모관리행동과의 연관성을 알아보기 위한 것이다. G지역의 대학생들을 대상으로 2018년 4월15일부터 30일까지 15일 동안 설문지를 배포하여 연구목적과 방법을 설명하고 동의한 학생 267명의 자료를 SPSS 18을 활용하여 분석하였다. 대학생들의 외모관리 관심도는 건강관리에 대한 관심도를 제외한 체형관리, 피부관리, 헤어관리, 화장품사용관리에는 남, 여 대학생에 따른 관심도 차이를 보였다. 그리고 화장품사용관리 관심도가 높은 학생들은 트렌드와 융합된 패션스타일 화장스타일 피부관리 체형관리 행동요인들의 경우 정(+)의 영향을 끼치는 것으로 나타났고, 트렌드와 융합된 운동건강기구 사용 요인에는 부(-)의 영향을 끼치는 것으로 나타났다. 이에 대학생들의 트렌드와 융합된 외모관리행동에 대한 연구를 토대로 뷰티산업체의 신상품개발연구 등에 참고자료 활용을 기대하고, 추후 새로운 융합형태의 외모관리행동연구를 지속할 예정이다.

Keywords

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Fig. 1. The influence of cosmetics use interest and trend converged appearance management behavior.

Table 1. Statement of survey item.

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Table 2. General characteristics.

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Table 3. Degree of appearance management interest by male and female college students.

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Table 4. Degree of appearance management interest about college students.

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Table 5. The influence of cosmetic use interest and trend convergenced appearance management behavior.

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