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Assessing the public preference and acceptance for renewable energy participation initiatives - focusing on photovoltaic power

재생에너지 사업 참여에 대한 국민 선호와 수용성 분석 - 태양광 발전을 중심으로

  • Received : 2018.10.11
  • Accepted : 2018.11.21
  • Published : 2018.12.31

Abstract

This study analyzed the public preference and acceptance regarding renewable energy projects through Choice Based Conjoint Analysis. The results show that the surveyed respondents consider the leading authority of the projects, as the most important factor when considering participating in renewable energy initiatives. Following this, the mode of participation and profit distribution and the power plant location are also viewed as important, whereas participation through decision making regarding the projects was less important. Also when participating in renewable energy projects, respondents tend to prefer to financially participating through loans or owning shares rather than volunteering support for the business such as sharing information, stating one's views, or providing cooperation and coordination. Therefore, the focus is on distributional justice, such as financial investment and profit distribution, rather than procedural justice, for instance decision making. When analyzing the part-worths utilities for the participation attribute, the respondents most preferred to receiving dividends based on earnings by owning shares with the local government in charge of the entire projects. As a consequence, the results suggest that it is important to have local government get involved and have trust-worthy governing systems in place for the initiation of the public participating-renewable energy projects.

본 연구에서는 일반인을 대상으로 일반 설문과 선택형 컨조인트 분석(Choice Based Conjoint Analysis: CBC Analysis)을 통해 태양광 발전을 중심으로 신재생에너지와 신재생에너지 사업 전반에 대한 인식을 파악하고, 계층적 베이지안 모형(Hierarchical Bayesian Model)을 이용하여 신재생에너지 사업에 대한 일반 국민의 선호를 정량적으로 분석하였다. 그 결과, 응답자들은 신재생에너지 사업에 참여하게 될 경우 누가 사업을 주도 하는가, 즉 사업을 주도하는 주체에 대해 가장 중요하게 생각하며, 그 뒤를 이어 발전소의 위치와 국민들의 참여 방식과 이익배분에 대해서 중요하게 생각하였고, 상대적으로 사업에 대한 국민들의 의사결정 참여는 중요하지 않은 것으로 나타났다. 또한 응답자들은 신재생에너지 사업에 참여할 경우, 정보 공유나 의사 개진, 협조, 조율과 같은 사업에 대한 지원 활동(volunteering) 보다는 대출이나 지분 소유를 통한 투자 참여를 선호하였고, 따라서 의사 결정 참여와 같은 사업의 절차적(procedural justice) 측면 보다는 이익의 배분과 같은 분배적(distributional justice) 측면에 관심이 더 높았다. 각 사업의 속성 수준별 부분 효용의 크기에 따른 분석에서는, 지방자치단체 주도 하에 국민들이 신재생에너지 사업에 대해 주식을 소유하고 사업의 수익률에 연동하여 배당을 받는 방식으로 참여하고 산지나 해변보다는 지붕에 발전 시설을 설치하는 것을 선호하였고, 반대로 전문 개발회사와 투자회사 주도로 정보공유, 협의, 조율과 모니터링에 참여하고 이익의 일부를 마을 복지나 발전 기금으로 받으며, 발전소를 산지나 임야에 짓는 경우를 선호하지 않았다. 본 연구는 직접적인 설문과 면담 등의 질적 연구만으로는 밝혀내기 어려웠던 국민 참여를 전제한 신재생에너지 사업 속성의 영향력을 계량화된 모형을 통해 입증하였다는 점에서 의의를 가지며, 따라서 본 연구에서 나타난 신재생에너지 사업에 대한 일반인의 인식과 선호 분석의 결과는 향후 국민 참여형 신재생에너지 사업의 방향 수립 시 주민 수용성을 높이는 기초 자료로 활용될 수 있을 것이다.

Keywords

Table 1. Attributes and attribute levels in the conjoint experiment

OGJGBN_2018_v27n4_36_t0001.png 이미지

Table 2. The sample of Choice Task that presented to respondents

OGJGBN_2018_v27n4_36_t0002.png 이미지

Table 3. Average importances of standard deviation of attributes

OGJGBN_2018_v27n4_36_t0003.png 이미지

Table 4. The part-worth utilities (zero-centered) of attribute levels

OGJGBN_2018_v27n4_36_t0004.png 이미지

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