Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on the Effect of Mentoring Skills and Mentoring Functions on Start-up Mentoring Satisfaction: Focused on the Moderating Effects of the Characteristics of Entrepreneurs

멘토역량과 멘토링기능이 창업멘토링 만족도에 미치는 영향에 대한 연구: 창업가특성의 조절효과를 중심으로

  • Yoo, Byung Joon (College of Business Administration, Seoul National University) ;
  • Jeon, Seong Min (College of Business Administration, Gachon University) ;
  • Seok, Min Sun (College of Business Administration, Seoul National University)
  • Received : 2018.11.20
  • Accepted : 2018.12.25
  • Published : 2018.12.31
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Abstract

As jobless growth became the new norm and the average life expectancy continues to increase, it is difficult to find quality jobs regardless of gender. In this situation, entrepreneurs who can take charge of creating quality jobs have begun to gain attention from governments. As a result, many startup support programs have been introduced and operated. In Korea, various government-sponsored startup support programs have been in operation since the late 2000s, and the number of startups has increased since. However, there are many cases where they are not able to maintain their business for a long time because such programs often lack expertise and experience. Mentoring programs for startup founders is becoming an attractive solution to these problems. However, when we look at the responses of entrepreneurs, they found the mentoring program beneficial only when it was well planned and operated. Otherwise, they found the program unhelpful. Although there are many startup mentoring programs in various fields, there is little research on whether customized mentoring that matches the characteristics of startups and entrepreneurs are effective. In this study, we study the effects of startup mentoring on mentoring satisfaction. Our model also intends to identify the moderating effects of entrepreneurs' characteristics and provide guidance to future startup mentoring.

고용 없는 성장이 뉴노멀(New normal)로 자리 잡고 평균 수명이 늘어남에 따라 양질의 일자리를 찾는 것이 어려운 상황이다. 이러한 악조건에서 양질의 일자리 창출기능을 담당할 수 있는 창업은 정부의 주목을 받기 시작하였으며, 그 결과 다양한 창업 지원 프로그램이 도입 운영되고 있다. 한국도 정부 주도의 다양한 창업 지원 프로그램이 2000년대 후반부터 운영되어 창업 건수가 증가하였으나, 전문성과 경험이 부족한 상태에서 창업한 경우가 많아 오래 사업을 유지하지 못하는 경우가 많았다. 이러한 문제점을 해결하고 창업자들에게 도움을 주는 방법으로 최근 창업멘토링이 주목을 받고 있으나 만족도에 대한 편차가 크며 창업가 특성을 고려한 맞춤형 멘토링이 효과적으로 이뤄지고 있는지에 대한 연구는 미진하다. 따라서 본 연구는 창업멘토링 만족도를 종속변수로 보아 실증분석을 하여 창업멘토링의 효과를 살펴보았다. 이를 분석하기 위해 SPSS 25.0 프로그램을 이용하여 가설을 검정하였으며, 멘토역량과 멘토링기능이 창업멘토링 만족도를 높이지만 창업가특성의 조절효과는 유의미하지 않다는 결론을 도출하였다. 유의미한 창업가특성 조절효과가 나오지 않은 이유에 대한 해석은 다양할 수 있지만, 선행연구를 고려해본다면 표본을 수집한 창업멘토링 기관이 높은 경쟁률로 인하여 면접과정을 거쳐 지원자 중 일부만 멘티로 선발하기 때문에 예측변수의 범위 제한(range restriction)이 발생하여 실제보다 작은 상관계수가 구해졌다고 볼 수 있다. 본 연구는 창업가특성을 고려한 창업멘토링이 운영될 필요가 있다는 시사점을 주었다는 점에서 향후 창업 지원 정책자료로 활용될 수 있을 것이다.

Keywords

References

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