Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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A Study on the Intention of Continuous use of MOOC Applying Self-Determination Theory and Learning Flow Theory : Focused on Differences between Korean and Chinese Culture

자기결정성이론과 학습몰입이론을 적용한 MOOC 지속사용의도에 관한 연구 : 한·중 문화차이 분석

  • 김추향 (연변대학교, 숭실대학교 경영학) ;
  • 지용득 (숭실대학교 IT정책경영학과) ;
  • 김광용 (숭실대학교 경영학부)
  • Received : 2017.07.28
  • Accepted : 2017.09.29
  • Published : 2018.03.31
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Abstract

Massive Open Online Course (MOOC) is online education that anyone can register for free and has internet access. MOOC is also called Education Revolution and is spreading rapidly all over the world. Although recent MOOC high-quality classes may enhance the value of MOOC, MOOC learning still needs much research. Since MOOC has low learning completion rate and continuous use rate, various studies on the reasons that learners give up at the beginning of learning have not been tried yet This research is studied for the continuous intention of use of MOOC applying self-determination theory and learning flow theory based on technology acceptance model. In particular, the research are conducted for cultural difference in continuous usage of MOOC between Korean and Chinese. The research results show that self-determination theory applying perceived autonomy, perceived competence, and perceived relatedness and learning flow is useful to explain continuous use of MOOC. The research also shows that Hofstede theory works well in explaining the cultural difference between Korea and China in continuous usage of MOOC. The result shows that korean is more influenced by perceived external motivation like perceived usefulness and chinese is more influenced by internal motivation like learning flow in continuous use of MOOC.

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References

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