Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Design of Integrated Database for CRM in Automobile Maintenance Industry

  • Jung, Lee-Sang (Dept. of Business Administration, Tong-Myong University) ;
  • Jung, Dae-Hyun (GYEONGNAM National University of Science and Technology)
  • Received : 2018.03.22
  • Accepted : 2018.05.25
  • Published : 2018.05.31
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Abstract

In this paper, we designed a system that integrate and organize customer management programs and databases, which are performed independently of each other. And we designed the system so that it can be used for future marketing by implementing the system to share and efficiently utilize mutual independent maintenance information. From the CRM perspective, a comprehensive information system ghat manages every information on both new cars and second hand cares grom their purchase, to parts, to insurance, and to scraping needs to be established. The following should be applied in the establishment of the IAMS. Auto makers or auto maintenance services providers exclusive management of information on customers and their car maintenance services is aggravating the customer's inconvenience and complaints. In addition, the service provider has difficulty providing consistent maintenance services because it has little information about previous auto maintenance services the customer received. Besides, the customers who have no information on costs of parts and labor tend to hesitate to trust the costs of maintenance services. This study to provide customers with systematic maintenance service and causing them some inconvenience. Therefore, in order to maintain existing customers, auto maintenance service providers should provide services the customers wanted on the basis of accurate information about them.

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References

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