Journal of Korea Technology Innovation Society (기술혁신학회지)

Korea Technology Innovation Society (한국기술혁신학회)
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Explorative Corporate Entrepreneurship : Case Study on Samsung C-Lab

탐색적 사내 기업가정신 : 삼성전자 C-Lab 사례 연구

  • 황선호 (성균관대학교 기술경영학과) ;
  • 신준석 (성균관대학교 기술경영학과)
  • Received : 2018.06.21
  • Accepted : 2018.08.16
  • Published : 2018.09.30
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Abstract

As incipient organizations progress from formation to become larger entities, the procedures and rules that provided managerial and structural advantages in having established the organizations and promoting the growth impede the innovation and creativity vital to maintain the competitive advantage. Adopting Corporate Entrepreneurship (CE), large corporations have tried to overcome the dilemma and to sustain the innovation and creativity in order to effectively cope with harsh competitive realities. Recently, some advanced corporations are trying to enhance CE by setting up an internal venture program as a seed organization for CE. By making an in-depth analysis of the internal venture program, 'C-Lab' of Samsung that is promoting CE-related characteristics for enhancing CE, we attempt to shed light on (1) what kinds of environments should be built around the seed organization for CE (2) what are the major characteristics that should be promoted through the seed organization in relation to CE (3) What kinds of achievements can be made from the promoted characteristics (4) How the characteristics are spread over the entire organization. Based on the analysis, we suggest a generalized process in which CE can be enhanced. Since different approaches should be taken for managing the seed organization and spreading the characteristics depending on the strengths and weaknesses of a corporation, there must be the step, 'evaluation of corporate internal capabilities' in the process. We believe that each corporation can enhance CE by taking advantage of the process with reference to the C-Lab case study.

소규모 신생 기업들이 대기업으로 성장하면서, 성장의 발판이 되었던 기업 내 절차와 규범들이 조직을 오히려 관료화하고 구성원들의 혁신과 창의적 발상을 저해함으로써 결과적으로 기업의 경쟁우위를 약화시키는 주요한 요인으로 작용하고 있다. 기업들은 사내 기업가정신(Corporate Entrepreneurship)을 통해서 이런 문제점들을 극복하고 혁신과 창의적 발상을 지속시켜 냉혹한 경쟁 상황을 효과적으로 대응하려고 노력해 왔다. 최근 선도 기업들을 중심으로 사내 벤처 프로그램을 Seed조직으로 하여 사내 기업가정신 강화를 시도하고 있다. 주요 특성 강화를 통해서 기업가정신을 확산시키고 있는 삼성전자의 사내 벤처 프로그램인 C-Lab 사례를 심층 분석하여 사내 기업가정신 제고측면에서 1) Seed조직이 안착하기 위해서 기업이 조성해야 할 환경적 특성이 무엇인지 2) 사내 기업가정신과 관련한 어떤 주요 특성들이 Seed조직을 통해서 강화되어야 하는지 3) 주요 특성 강화를 통해 어떠한 성과가 이루어 질 수 있는지 4) 주요 특성들이 어떻게 기업 전체로 전파되는지 등을 조명하였다. 이를 기반으로 사내 기업가정신 강화 절차를 제시하였다. Seed조직의 운영이나 전파 방식에 있어서는 기업의 강점과 약점에 따라 서로 다른 접근 방식이 필요하기 때문에 사내 기업가정신 강화 절차에는 반드시 '기업 내부 역량 평가' 단계가 포함되어야 한다. 일반화된 절차와 C-Lab의 사례를 참고하여 각 기업은 자신에 맞게 절차를 구체화하여 사용함으로써 사내 기업가정신을 강화시킬 수 있을 것으로 본다.

Keywords

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