Weed & Turfgrass Science

The Korean Society of Weed Science & The Turfgrass Society of Korea Archive (한국잡초학회 & 한국잔디학회)
권호 표지
DOI QR코드

DOI QR Code

Effect of Fragrance of Weeds on the Behavior of Consumers

잡초의 향기가 소비자 행동에 미치는 영향

  • Kim, Minju (School of Natural Resources and Environmental Sciences, Kangwon National University) ;
  • Yang, Byeonghwa (Department of Psychology, Kangwon National University) ;
  • Kim, Songmun (School of Natural Resources and Environmental Sciences, Kangwon National University)
  • 김민주 (강원대학교 환경융합학부) ;
  • 양병화 (강원대학교 심리학과) ;
  • 김성문 (강원대학교 환경융합학부)
  • Received : 2018.04.14
  • Accepted : 2018.06.28
  • Published : 2018.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The fragrance has a great influence on consumers' cognition, emotional response, attitude, memory, and behavior since the human sense of fragrance is physically and neurologically closer to the hippocampus of the brain. The fragrance materials are exposed to humans ranging from skin interaction to inhalation. We have lots of stories and literature on the usage of fragrance in everyday life in Korea from the Dangun myth to present K-beauty cosmetics. In Korean history, such archives as Dong-Eui-Bo-Gam and Gyu-Gak-Chong-Seo at Joseon Dynasty clearly recorded the application of many weeds for the manufacture of various fragrance products. In recent times, fragrances in weeds have been being applied to touch the consumer's feelings. The present mini-review is an attempt to introduce and discuss fragrant weeds in the archives and in science journals, effects of fragrant weeds on the human electroencephalographic activity, and effects of fragrance on the behavior of consumers. This review could be useful for the development of natural cosmetic and perfumery products from fragrant weeds.

Keywords

References

  1. Campisi, P. and Rocca, D.L. 2014. Brain waves for automatic biometric-based user recognition. IEEE T. INF. FOREN. SEC. 9(5):782-800. https://doi.org/10.1109/TIFS.2014.2308640
  2. Carter, R.S., Eldrige, S., Parker, S. and Page, M. 2009. The Human Brain Book. DK Publishing Co. Ltd., Paju, Korea. (In Korean)
  3. Chebat, J.C. and Michon, R. 2003. Impact of ambient odors on mall shoppers' emotions, cognition, and spending. J. Business Research 56:529-539. https://doi.org/10.1016/S0148-2963(01)00247-8
  4. Cho, H.M. 2014. Effect of essential oil of Atractylodes ovata (Thunb.) DC. rhizome on electroencephalographic activity. MS thesis. Kangwon National Univ., Chuncheon, Korea.
  5. Ehrlichman, H. and Halpern, J.N. 1988. Affect and memory: Effects of pleasant and unpleasant odors on retrieval of happy and unhappy memories. J. Personality and Soc. Psychol. 55:769-779. https://doi.org/10.1037/0022-3514.55.5.769
  6. Good, R. 1974. The geography of the flowering plants. 4th Ed. Longman, London, UK.
  7. Hirsh, A.R. 1995. Effects of ambient odors on slot-machine usage in a Las Vegas casino. Psychol. and Marketing 12:585-594. https://doi.org/10.1002/mar.4220120703
  8. Jasson-Boyd, C.V. 2010. Consumer Psychology. McGraw-Hill Education, NY, USA.
  9. Kim, S. 2006. Search for Korean native plants with herbicidal composition. Kor. J. Weed Sci. 26(4):225-245.
  10. Kim, S., Kim, H.Y., Hwang, K.H. and Chun, I.J. 2008. Herbicidal activity of essential oil from Glenchoma hederacea. Kor. J. Weed Sci. 28(2):152-160.
  11. Krishna, A., Lwin, M.O. and Morrin, M. 2010. Product scent and memory. J. Consumer Research 37:57-67. https://doi.org/10.1086/649909
  12. Krishna, A., Morrin, M. and Sayin, E. 2014. Smellizing cookies and salivating: A focus on olfactory imagery. J. Consumer Research 41:18-34. https://doi.org/10.1086/674664
  13. Lwin, M., Morrin, M. and Krishna, A. 2010. Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory. J. Consumer Psychol. 20:317-236. https://doi.org/10.1016/j.jcps.2010.04.001
  14. Madzharov, A.V., Block, L.G. and Morrin, M. 2015. The cool scent of power: Effects of ambient scent on cosumer preferences and choice behavior. J. Marketing 79:83-96. https://doi.org/10.1509/jm.13.0263
  15. Mattila, A.S. and Wirtz, J. 2001. Congruency of scent and music as a driver of in-store evaluations and behavior. J. Retailing 77:273-289. https://doi.org/10.1016/S0022-4359(01)00042-2
  16. Mitchell, D.J., Kahn, B.E. and Knasko, S.C. 1995. There's something in the air: Effects of congruent or incongruent ambient odor on consumer decision making. J. Consumer Research 22:229-239. https://doi.org/10.1086/209447
  17. Morrin, M. and Ratneshwar, S. 2003. Does it make sense to use scents to enhance brand memory? J. Marketing Research 40:10-25. https://doi.org/10.1509/jmkr.40.1.10.19128
  18. Morrin, M., Krishna, A. and Lwin, M. 2011. Retroactive interference from scent cues and the effect on product recall. J. Consumer Psychol. 21:354-361. https://doi.org/10.1016/j.jcps.2011.02.008
  19. Oh, C.J., Yu, H.C., Han, S.S. and Kim, S. 2015. Plants in Yeong Wol. Yeongwolgun, Yeongwol, KR. (In Korean)
  20. Oh, S.M. 2003. A List of Weed in Korea. Seo Il Publishing, Suwon, KR. (In Korean)
  21. Paivio, A. 2007. Mind and its evolution: A dual coding theoretical interpretation. Lawrence Erlbaum Associates Inc., NJ, USA.
  22. Park, D.S., Lee, Y.J., Yoo, K.O. and Kim, S. 2007a. Phytochemicals containing plants in Gangwon-do. Hongchon Medical Herb Institute. Dae Yang Precom Co. Chuncheon, Korea. (In Korean)
  23. Park, Y.H., Chio, H.J., Wang, H.Y., Kim, H.Y., Heo, S.J. et al. 2007b. Volatile components of Erigeron canadensis L. in Korea. Kor. J. Weed Sci. 27(3):195-201. (In Korean)
  24. RDA (Rural Development Administration). 2003. Research status in perfumery industry for the development of scent plants. Suwon, Korea. (In Korean)
  25. Rimkute, J., Moraes, C. and Ferreira, C. 2015. The effects of scent on consumer behavior. Int. J. of Consumer Studies. DOI: 10.1111/ijcs.12206.
  26. Silva Teixeira, C.S., Cerqueira, N.M.F.S.A., Silva Teixeira, A.C. 2015. Unravelling the olfactory sense: From the gene to odor perception. Chem. Senses 41:105-121.
  27. Song, Y.A. 2016. Literature study on Korean traditional aromatheraphy. Ph.D. thesis. Sungshin University, Seoul, Korea. (In Korean)
  28. Sowndhararajan, K. and Kim, S. 2016. Influence of fragrances on human psychophysiological activity: With special reference to human electroencephalographic response. Sci. Pharm. 84:724-751. https://doi.org/10.3390/scipharm84040724
  29. Spangenberg, E.R., Crowley, A.E. and Henderson, P.W. 1996. Improving the store environment: Do olfactory cues affect evaluation and behaviors? J. Marketing 60:67-80. https://doi.org/10.2307/1251931
  30. Vinitzky, G. and Mazursky, D. 2011. The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation. Psychol. Marketing, 28:496-519. https://doi.org/10.1002/mar.20398
  31. Wixted, J.T. 2004. The psychology and neuroscience of forgetting. Annual Review of Psychol. 55:235-269. https://doi.org/10.1146/annurev.psych.55.090902.141555
  32. Yeon, B.R., Lee, S.E., Noh, H.S. and Kim, S. 2011. Fragrance and chemical composition of essential oil of Aster yomena Makino in Gangwon, Korea. J. Agric. Life Environ. Sci. 23(1):16-21.
  33. Yoo, K.O., Han, J.S. and Kim, S. 2010. Wild vegetables in Yanggu. Yanggu-gun, Yanggu, KR. (In Korean)
  34. Yu, J.M., Park, Y.H. and Kim, S. 2008. Floral volatile composition of daisy fleabane (Erigeron annuus (L.) Pers.) Kor. J. Weed Sci. 28(3):274-278. (In Korean)
  35. Yun, M.S., Yeon, B.R., Cho, H.M., Lee, S.E., Jhoo, J.W., et al. 2012. Fragrance, chemical composition and toxicity of the essential oil in erect bur-marigold (Bidens tripartita L.). Kor. J. Weed Sci. 32(3):195-203. https://doi.org/10.5660/KJWS.2012.32.3.195