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취업정보 웹사이트의 만족도와 이용의도에 미치는 영향요인 분석

An Analysis of the Factors Influencing the Satisfaction and Intention of Job Information Websites

  • 장로사 (동원대학교 문헌정보데이터관리과) ;
  • 김성희 (중앙대학교 사회과학대학 문헌정보학과)
  • 투고 : 2018.05.24
  • 심사 : 2018.06.21
  • 발행 : 2018.06.30

초록

본 연구는 제4차 산업혁명과 관련된 연구들이 다양한 학문분야들에서 부상하고 있는 가운데 문헌정보학계에서 취업정보나 취업정보 웹사이트와 관련한 향후 연구들을 활성화시키고자하는 목적으로, 취업정보 웹사이트의 품질과 이용자 특성 요인이 기술수용모델을 중심으로 하여 만족도와 이용의도에 미치는 영향관계를 규명하였다. 설문조사는 취업정보 웹사이트 이용자 230명을 대상으로 실시하였으며, 조사된 데이터는 구조방정식 모형을 적용하여 분석하였다. 검증결과, 정확성, 보안성, 자기효능감, 인지된 이용용이성은 인지된 유용성에, 최신성, 자기효능감, 개인혁신성은 인지된 이용용이성에 정(+)의 영향을 미치는 것으로 나타났다. 또한 인지된 유용성과 인지된 이용용이성은 만족도에, 만족도는 이용의도에 통계적으로 유의미한 영향을 미치는 것으로 확인되었다.

This study defined the influence of the quality of job information websites and of user characteristic factors on the user satisfaction and on the intention of the use thereof based on the technical acceptance model to activate research on job information or job information websites in the category of Library and Information Science, amid studies on the Fourth Industrial Revolution in various disciplines emerging. 230 users experienced in job information websites were surveyed. The surveyed data were analyzed by applying the structural equation model. The results are as follows. Accuracy, security, self-efficacy, the perceived easiness of use had a positive effect on the perceived usefulness. Up-to-dateness, self-efficacy, individual innovation had a significant effect on the perceived easiness of use. The perceived usefulness and the perceived easiness of use had a positive effect on user satisfaction, and the user satisfaction had a significant effect on the intention of use.

키워드

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