Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Comparative Usefulness of Naver and Google Search Information in Predictive Models for Youth Unemployment Rate in Korea

한국 청년실업률 예측 모형에서 네이버와 구글 검색 정보의 유용성 분석

  • Jung, Jae Un (Department of Management Information Systems, Dong-A University)
  • Received : 2018.06.15
  • Accepted : 2018.08.20
  • Published : 2018.08.28
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Abstract

Recently, web search query information has been applied in advanced predictive model research. Google dominates the global web search market in the Korean market; however, Naver possesses a dominant market share. Based on this characteristic, this study intends to compare the utility of the Korean web search query information of Google and Naver using predictive models. Therefore, this study develops three time-series predictive models to estimate the youth unemployment rate in Korea using the ARIMA model. Model 1 only used the youth unemployment rate in Korea, whereas Models 2 and 3 added the Korean web search query information of Naver and Google, respectively, to Model 1. Compared to the predictability of the models during the training period, Models 2 and 3 showed better fit compared with Model 1. Models 2 and 3 correlated different query information. During predictive periods 1 (continuous with the training period) and 2 (discontinuous with the training period), Model 3 showed the best performance. During predictive period 2, only Model 3 exhibited a significant prediction result. This comparative study contributes to a general understanding of the usefulness of Korean web query information using the Naver and Google search engines.

최근 고급 예측모형 연구에 웹 검색 정보가 활용되고 있다. 세계 웹 검색시장에서 구글이 절대적 우위를 점하고 있지만, 국내 웹 검색시장에서는 네이버가 절대적 우위를 보이고 있다. 이러한 특성을 토대로 본 연구는 예측모형을 활용하여 구글과 네이버의 한국어 검색 정보에 대한 유용성을 비교해 보고자 한다. 이를 위해 ARIMA 모형을 활용하여 세 가지의 한국 청년실업률 예측 시계열 모형을 개발하였다. 모형1은 한국 청년실업률 데이터만 사용하였으며, 모형2와 3은 모형1에 네이버와 구글의 검색어 정보를 각각 추가하였다. 모형 훈련기간에서는 모형1보다 모형2와 3이 더 우수한 예측력을 보였다. 모형2와 3은 서로 다른 검색어 정보와 상관관계를 보였으며, 예측기간 1과 2에서 모형3이 가장 좋은 성능을 보였다. 예측기간 2에서는 모형 3만 유의미한 예측결과를 나타내었다. 이 비교 연구는 네이버와 구글 검색엔진을 이용한 한국어 웹 검색 정보의 유용성을 이해하는 데 도움을 준다.

Keywords

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