Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on Diffusion Path Tracking based on Multi-Dimensional Time, Performance and Price of Multiple Generation Technology: Case of Logic Semiconductor Diffusion

시간, 성능 및 가격의 다차원 기반 다세대 기술의 확산경로(Diffusion Path) 추적에 대한 연구 : 로직 반도체의 기술 확산 사례

  • Park, Changhyun (Management of Technology Department, Graduate School of Management of Technology, Sungkyunkwan University)
  • 박창현 (성균관대학교 기술경영전문대학원 기술경영학과)
  • Received : 2018.06.11
  • Accepted : 2018.09.07
  • Published : 2018.09.30
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Abstract

Time is considered as an important factor to understand the diffusion behavior of single generation technology. However, multiple generation technology required additional factors in addition to time to understand the diffusion behavior. This study defined the diffusion path of multiple generation technology based on dimensions of 'time, price, and performance' after extracting price and technical performance factors and traced the diffusion path of semiconductor industry based on defined dimensions. The case study of semiconductor industry indicated that the diffusion path is determined maximizing the integrated area of price and performance. This study has theoretical implications in that it analyzed the diffusion behavior of multiple generation technology based on multiple dimensions and can forecast the diffusion behavior at matured as well as early stage technology. Also, this study has practical implications for R&D and marketing managers to understand time-to-market, exit time, and economical as well as technical requirements.

단세대 기술의 확산 거동에 대한 이해는 시간의 변화가 주요한 확산 인자로 고려되었으나, 다세대 기술의 확산거동은 시간의 변화 외에 다양한 인자들을 고려할 필요가 있다. 본 연구에서는 다세대 기술의 확산경로를 분석하기 위해 가격 및 기술적 성능의 추가적인 인자들을 발굴하여 '시간, 가격, 성능' 차원의 확산경로를 정의하였고, 정의된 다차원 확산경로를 바탕으로 다세대 기술인 반도체 산업에 대해 확산경로를 추적하였다. 반도체 산업에 대한 사례 연구 결과 기술 확산경로는 '가격과 기술적 성능으로 구성되는 면적이 최대한 커지는 방향'으로 확산되는 거동을 보였다. 본 연구는 다세대 기술의 확산 거동을 다차원에 기반하여 분석하였고, 성숙 및 초기 단계의 다세대 기술들의 확산 거동에 대해 예측 가능하다는 이론적 의의를 지니고 있다. 또한 다세대 기술 산업의 연구개발 및 마케팅 담당자들에게도 시장 진입 및 퇴출 시기, 고객의 경제적 및 기술적 요구조건 파악을 위해 실무적으로도 의의가 있다.

Keywords

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