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Study on the Tendency of Interest of Fashion Product Development based on 3D Printing according to College Students' Fashion Life Style

  • Song, Hayoung (Dept. of Textile Design, Sangmyung University) ;
  • Lee, Jungmin (Dept. of Fashion Industry, Ewha Womans University)
  • Received : 2019.11.19
  • Accepted : 2019.12.20
  • Published : 2019.12.15

Abstract

3D printing is attracting attention from all industries as it enables the development of personalized product design to meet consumer needs by establishing a mutual connection system between production, management and consumers. However, there are still limitations to applying them as apparel materials, and research on the recognition of 3D printing or the preference for fashion products is needed to actually commercialize 3D printing in the fashion industry. In this study on the development of various product designs using 3D printing technology in the fashion industry, an analysis of 255 questionnaires was conducted to determine the preferences and purchase intention trends of fashion product design using 3D printing for college students. Data analysis was performed with IBM SPSS Statistics (V.24). 'Fashion sensitive pursuit', 'Individuality & brand pursuit' and 'Functional convenience' was interested in fashion accessories using 3D printing technology and customized fashion apparel products using 3D printing. 'Functional Convenience-oriented' and 'Practical Purchasing-oriented' type showed that the functionality and durability of products made using 3D printing technology were important. And 'Individuality pursuit' type indicated that design and applied materials were important when producing products using 3D printing technology.

Keywords

References

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