Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Development and Application of Service Classification System through Virtual Reality Service Industry Analysis

가상현실 서비스 산업 분석을 통한 서비스 분류체계 개발 및 활용에 관한 연구

  • 신재우 (연세대학교 대학원 산업공학과) ;
  • 임춘성 (연세대학교 대학원 산업공학과)
  • Received : 2019.10.31
  • Accepted : 2019.11.25
  • Published : 2019.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

With the advent of the Fourth Industrial Revolution, virtual reality, a technology that has recently attracted attention, is emerging as a core technology that will lead the future industry by changing the paradigm of various industries. The development of 3D rendering, computer graphics, and mobile technologies enabled the development of various smart devices and led to the popularization of virtual reality services using them. Recently, with the development of virtual reality-related technology, various devices and contents such as VR-related HMDs are being developed and released. However, since the classification for VR technology has not yet been established, it is difficult to define a range of industries and services to which VR can be applied. Therefore, in this study proposes a service classification system in terms of industries that can apply VR technology and services that can be provided based on the studies on industries and services of VR technology related to the Fourth Industrial Revolution. VR's industrial classification consists of eight industries including entertainment, media, education, medical care, architecture, manufacturing, distribution, tourism and each service is divided into two service categories and composed 16 services. Through the collection and analysis of virtual reality service cases, the service distribution and characteristics of each industry can be analyzed. In addition, we can develop a virtual reality new business model and present a service case for the intersecting areas. This study is expected to be used as a basic research for the activation of virtual reality services in the future.

Keywords

References

  1. 국가기술표준원, "유망신산업 표준화로드맵", 2017.
  2. 권봉석, "2018 평창 올림픽 모바일 VR로 보는 방법", 2018, Available at https://www.cnet.co.kr/view/?no=20180207080012 (Accessed September 20. 2019).
  3. 김도연, "증강현실(AR)활용한 광고, 마케팅 성공 사례", 2019, Available at https://yeonlab.com/augmentedreality-marketing (Accessed September 20. 2019).
  4. 김주현, "AR갤러리로 변한 공덕역...U+5G 갤러리 개관", 2019, Available at https://news.mt.co.kr/mtview.php?no=2019090310132869645 (Accessed September 22. 2019).
  5. 김형원, "가상.증강현실 융합된 '치과치료 시뮬레이션 시스템' 日서 등장", 2017, Available at http://it.chosun.com/site/data/html_dir/2017/03/22/2017032285011.html (Accessed September 26. 2019).
  6. 김형원, "중국서 VR 기반 테마파크 문 열어", 2018, Available at http://it.chosun.com/site/data/html_dir/2018/05/02/2018050285025.html (Accessed September 26. 2019).
  7. 문수아, "한국가상현실, 모바일 기반 VR 인테리어 플랫폼 '코비하우스' 출시", 2019, Available at http://m.cnews.co.kr/m_home/view.jsp?idxno=201905311138177220755#cb (Accessed September 20. 2019).
  8. 박광수, " '훈련도 실제처럼...' 육군, VR.AR 기반 훈련체계 첫 선", 2018, Available at https://news.joins.com/article/22926803 (Accessed September 20. 2019).
  9. 박정민, "수업도 3D로... '스쿨VR' '포룸VR'로 실감나게 배운다", 2019, Available at http://www.donga.com/news/article/all/20190209/94032341/1 (Accessed September 20. 2019).
  10. 박종언, "정신질환 치료에 VR(가상현실)의 시대는 오고 있는가", 2018, Available at http://www.mindpost.co.kr/news/articleView.html?idx no=1220 (Accessed September 20. 2019).
  11. 산업연구원, "영화 '토탈리콜' 실제로 가능? 대체현실 대두", 2014.
  12. 삼성디스플레이, "가상현실(VR), 게임을 넘어 다양한 산업 현장속으로...", 2017, Available at http://news.samsungdisplay.com/503 (Accessed September 20. 2019).
  13. 서동민, "증강현실(AR)게임 시대 열리나..기대작 줄줄이 대기중", 2019, Available at https://www.hankyung.com/it/article/201905189494v (Accessed September 18. 2019).
  14. 소프트웨어정책연구소, "가상현실/증강현실-기술발전 방향과 시사점", 2017.
  15. 신보훈, "직방 VR홈투어로 '한남더힐' 360도 체험", 2018, Available at https://www.ajunews.com/view/20181211091844099 (Accessed September 17. 2019).
  16. 안선희, "3D 아바타에 입혀보세요...KT, VR 가상피팅 서비스", 2018, Available at http://www.hani.co.kr/arti/economy/it/837846.html (Accessed September 20. 2019).
  17. 양진하, "무대 오른 AR VR... 기술, 예술이 되다", 2018, Available at https://www.hankookilbo.com/News/Read/201801200420254623 (Accessed September 26. 2019).
  18. 오장환, "'VR 테마파크' 상상 속 현실 현실 속 상상", 2019, Available at https://www.seoul.co.kr/news/newsView.php?id=20190906026001 (Accessed September 20. 2019).
  19. 유선희, "실감난다는 건 이런 것, VR 영화가 온다", 2018, Available at http://www.hani.co.kr/arti/culture/movie/837631.html (Accessed September 20. 2019).
  20. 유성민, "제조 산업 혁신 이끄는 AR 기술", 2019, Available at https://www.sciencetimes.co.kr/?news=%EC%A0%9C%EC%A1%B0-%EC%82%B0%EC%97%85-%ED%98%81%EC%8B%A0-%EC%9D%B4%EB%81%84%EB%8A%94-ar%EA%B8%B0%EC%88%A0 (Accessed September 19. 2019).
  21. 윤슬빈, "해외여행 VR로 떠날까? AR로 떠날까?", 2019, Available at http://news1.kr/articles/?3706991(Access ed September 21. 2019).
  22. 융합연구정책센터, "융합연구리뷰", 2016.
  23. 이관범, "정비전문가 노하우가 눈앞에... 5G로 실감나는 '혼합현실' ", 2019, Available at http://www.munhwa.com/news/view.html?no=2019031201032003011001 (Accessed September 19. 2019).
  24. 이미나, " '증강현실' 드라마 '신박하네'... 진화하는 실감 방송", 2018, Available at http://www.pdjournal.com/news/articleView.html?idxno=62644 (Accessed September 20. 2019).
  25. 이성규, "가상 물리치료, 진짜처럼 효과 있다", 2019, Available at https://www.sciencetimes.co.kr/?news=%EA%B0%80%EC%83%81-%EB%AC%BC%EB%A6%AC%EC%B9%98%EB%A3%8C-%EC%A7%84%EC%A7%9C%EC%B2%98%EB%9F%BC-%ED%9A%A8%EA%B3%BC-%EC%9E%88%EB%8B%A4 (Accessed September 20. 2019).
  26. 이은지, "벽면 그림이 움직인다고?... AR 적용한 박물관 가보니", 2018, Available at https://news.joins.com/article/22452281 (Accessed September 22. 2019).
  27. 이진솔, "'LoL 경기 VR로 본다'... SKT, 실감형 e스 포츠 서비스 출시", 2019, Available at http://inthenews.co.kr/article-9227/ (Accessed September 20. 2019).
  28. 전병화, "가상현실 기술의 발전방향", 2011.
  29. 정보통신기획평가원, "VR.AR.MR 기술 동향", 2018.
  30. 정보통신기획평가원, "국내 가상현실(VR) 산업 실태 조사와 시사점", 2017.
  31. 정보통신산업진흥원, "SW 융합 기술 고도화 4대 기반 기술", 2014.
  32. 정보통신정책연구원, "컨버전스 경제에서 가상현실 기술의 의의와 산업구조 변화", 2010.
  33. 정하늘, " '공부한다 생각 않지만 공부가 돼요' ... VR/AR 포함으로 시너지 업", 2019, Available at http://www.eduinnews.co.kr/news/articleView.html?idxno=20544 (Accessed September 20. 2019).
  34. 조인혜, "SRI, VR 활용 원격 조작 로봇 팔 개발", 2018, Available at http://www.irobotnews.com/news/articleView.html?idxno=13549 (Accessed September 20. 2019).
  35. 중소벤처기업부, "중소기업 기술로드맵 2018-2020", 2017.
  36. 최연진, "VR로 근육 만들어 주는 스타트업들", 2019. Available at https://www.hankookilbo.com/News/Read/201910071551341867 (Accessed September 20. 2019).
  37. 최용석, "비브스튜디오스, 국내 최초 VR 전용 극장 'VR 퓨처 시네마' 오픈", 2019, Available at http://it.chosun.com/site/data/html_dir/2019/01/23/2019012300737.html (Accessed September 20. 2019).
  38. 한국전자통신연구원, "가상현실 동향분석", 2016.
  39. 한국전자통신연구원, "가상현실(VR)의 국내외 적용 동향", 2017.
  40. 한국정보화진흥원, "가상현실 2018", 2018.
  41. 허지윤, "서울대병원, 가상현실(VR) 시뮬레이터 개발해 환자 수술에 적용", 2018, Available at http://biz.chosun.com/site/data/html_dir/2018/03/12/2018031201627.html (Accessed September 20. 2019).
  42. 홍석윤, "증강.가상현실로 짓지도 않은 건물 둘러 본다", 2019, Available at http://www.econovill.com/news/articleView.html?idxno=373999 (Accessed September 20. 2019).
  43. 홍하나, "월마트, '가상 매장' 추진... 과연 아마존 따라잡을 수 있을까", 2018, Available at http://www.ddaily.co.kr/news/article/?no=171926 (Accessed September 20. 2019).
  44. Augment, "The Top Examples of AR in Retail", 2017, Available at https://www.augment.com/blog/best-of-ar-in-retail/(Accessed September 20. 2019).
  45. Aukstakalnis, S. and D. Blatner, "The Art and Science of Virtual Reality", 1992.
  46. Braden Becker, "9 VR Marketing Examples That You'll Want to Steal for 2019", 2019. Available at https://blog.hubspot.com/marketing/vr-marketing-examples (Accessed September 21. 2019).
  47. CAICT, "Virtual Reality/Augmented Reality White Paper", 2017.
  48. Citi GPS, "VIRTUAL AND AUGMENTED REALITY", 2016.
  49. Fergus Halliday, "KFC trains employees with 'chic ken-making VR games' ", 2017, Available at http://www.itworld.co.kr/news/106138 (Access ed September 20. 2019).
  50. Gandhi, R.D. and D.S. Patel, "Virtual-Reality-Opportunities and Challenges", 2018.
  51. Goldman Sachs, "Virtual&Augmented Reality", 2016.
  52. Motejlek, J. and E. Alpay, "A Taxonomy for Virtual and Augmented Reality in Education", 2019.
  53. Statistica, "Forecast augmented (AR) and virtual reality (VR) market size worldwide from 2016 to 2022(in billion U.S. dollars)", 2018.
  54. Visual Capitalist, "What is Extended Reality?", 2019.
  55. WhatIs.com, "Definition of Virtual Reality", 2015, Available at https://whatis.techtarget.com/definition/virtual-reality.