정보화정책 (Informatization Policy)

한국지능정보사회진흥원 (National Information Society Agency)
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빅데이터 기반의 출산율 변동 예측

Forecasting Birthrate Change based on Big Data

  • 투고 : 2019.09.24
  • 심사 : 2019.10.15
  • 발행 : 2019.12.31
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초록

본 연구에서는 육아에 대한 공포 등 심리적 요인이 출산율에 미치는 영향을 실증적으로 분석하였다. 2000년~2018년까지 육아에 대한 부정적인 기사가 전체 사회 기사에서 차지하는 비중을 바탕으로 지표를 산출하였다. 지표 분석 결과, 지표가 증가하면 3년 뒤의 출산율은 떨어지는 것으로 나타났다. 이러한 결과는 상관관계 분석, 단순 회귀분석, VAR 분석에서도 일관적으로 나타났다. 그랜져 인과관계 분석 결과, 지표와 3년 뒤 출산율의 관계는 단순 상관관계가 아닌 인과관계에 있음을 알 수 있었다. 연령대별로도 차이를 보였는데, 20~30대 여성의 출산율은 지표에 유의한 반응을 보였으나, 40대 출산율은 반응을 보이지 않았다. 또한 지표가 상승하면 1아 출산율에는 영향을 미치지만, 2아/3아 이상의 출산율에는 영향을 미치지 않는 것으로 나타났다. 이것은 여성의 나이가 어릴수록 육아에 대한 부정적인 기사에 영향을 많이 받지만, 이미 출산/육아를 경험해본 사람들에게는 큰 영향을 미치지 못한다는 직관과도 일치한다. 본 연구는 뉴스 빅데이터를 단순한 키워드 언급량 변화 모니터링이라는 한정된 용도를 벗어나, 사회 현상을 예측하는데 유의미한 지표를 추출해 냈다는데 의미가 있다. 또한 이러한 빅데이터 기반의 지표는 출산율에 대한 3년의 선행성이 있기 때문에 미리 감지할 수 정보를 제공한다는 장점이 있다.

We empirically analyze the effects of psychological factors, such as the fear of parenting, on fertility rates. An index is calculated based on the share of negative news articles on child care in all social articles from 2000 to 2018. The analysis result shows that as the index increases, the fertility rate after three years falls. This result is repeated in the correlation analysis, simple regression, and VAR analysis. According to Granger causality analysis, it is found that the relation between the index and the fertility rate after three years is not just a simple correlation but a causal relationship. There are differences among age groups. The fertility rate of women in their 20s and 30s shows a significant response to the index, but that of the 40s does not. The index affects the birthrate of first child, but do not affect the birthrate of second or more children. These results are consistent with the intuition that younger women are more likely to be affected by the negative articles about parenting, but not to those who have already experienced childbirth. This study is meaningful in that a significant index for predicting social phenomena is extracted beyond the limited use of news big data such as a simple keyword mention volume monitoring. Also, this big data-based index is a 3-year leading indicator for fertility, which provides the advantage of providing information that helps early detection.

키워드

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