Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Use of the Media for Positive Perception and Attitude towards People with Mental Illness: Focusing on Depression, Obsessive-Compulsive Disorder, and Panic Disorder

정신질환자에 대한 태도와 인식 개선을 위한 대중매체 활용 방안 연구 : 우울증, 강박증, 공황장애를 중심으로

  • Received : 2019.01.31
  • Accepted : 2019.04.05
  • Published : 2019.04.30
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Abstract

This study aimed to improve the public perception of people with mental illness by suggesting the need for public efforts and proposing specific plans. Demographic differences in the attitudes towards mental illness, the need of public service announcements to improve public perception of mental illness, and the current and expected situation of each advertising medium were analyzed, and plans to improve the advertising were proposed. Three mental illnesses that are possible to recover from through treatment-depression, obsessive-compulsive disorder(OCD), and panic disorder-were examined primarily, and the general public residing in Seoul and the capital area were surveyed. A comparison of the respondents' attitudes towards people with mental illness showed that there were significant differences in their attitudes with respect to gender, marital status, age, and family history. On the other hand, there was no significant difference with respect to religion, monthly income, or academic background. Most of the respondents recognized that public efforts to improve the public perceptions of mental illness, i.e., efforts through the mass media, were necessary and should be intensified though television, Internet, radio, billboard, and transport advertising. Based on the above findings, this study highlights the necessity for advertising through mass media for positive public perceptions of people with mental illness and proposes plans to intensify the advertising, focusing on social, organizational, and individual levels.

본 연구는 일반인들이 정신질환을 가진 사람들에 대한 인식을 개선시키기 위한 일환으로 공공 노력의 필요성을 제기하고 방안을 제시하기 위함이다. 그리고 정신질환태도에 관한 인구통계학적인 차이, 인식개선을 위한 공익광고 필요성과 매체별로 현재수준과 기대수준을 비교 분석한 후 이를 개선하기 위한 방안을 제시하였다. 이를 위해 치료를 통해 완전히 회복될 수 있는 우울증, 강박증, 공황장애를 중심을 살펴보았고 서울과 수도권에 거주하는 일반인들을 대상으로 설문조사를 실시하였다. 연구결과 응답자들의 정신질환자에 대한 태도에 대한 인식차이에서는 성별, 결혼상태, 연령대, 가족 중 정신질환 치료 경험 유무에 따라 정신질환자에 대한 태도에서 인식차이가 있음을 확인하였다. 반면 종교, 월수입, 학력에 따른 인식차이는 유의하지 않음을 확인할 수 있었다. 또한 대부분의 응답자는 인식개선을 위해 공공의 노력 즉, 대중매체를 통한 노력이 필요하다고 인식하는 것을 확인하였고 TV광고, 인터넷, 라디오, 광고탑, 운송수단의 활용을 통한 광고가 강화되어야한다고 생각하는 것을 확인할 수 있었다. 이러한 연구 결과를 통해 본 연구에서는 정신질환자의 인식 개선을 위해 대중매체를 통한 광고의 필요성을 제시하였고 이를 강화하기 위한 방안으로 사회적 차원, 조직적 차원, 개인적 차원을 중심으로 제안하였다.

Keywords

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Fig. 1. Summary of IPA Analysis Results by Public Media Type for Public Efforts

Table 1. General Characteristics

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Table 2. Descriptive statistic analysis

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Table 3. Differences of Attitudes towards Mental Illness by Age

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Table 4. Differences of Attitudes towards Mental Illness by gender

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Table 5. Differences of Attitudes towards Mental Illness by Marital Status

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Table 6. Differences of Attitudes towards Mental Illness by Religion

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Table 7. Differences of Attitudes towards Mental Illness by Monthly income(in millions KRW)

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Table 8. Differences of Attitudes towards Mental Illness by Academic Background

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Table 9. Differences of Attitudes towards Mental Illness by Family History

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Table 10. The Differences in Advertising Needs by General Characteristics

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Table 11. Analysis of Public Efforts for People with Mental Illness

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