A Study on the Effect of Corporate Social Responsibility on Organizational Commitment, Organizational Trust, Organizational Citizenship Behavior: Focusing on Incorporation Companies in Business Incubator

기업의 사회적 책임이 조직몰입, 조직신뢰, 조직시민행동에 미치는 영향에 관한 연구: 창업보육센터 입주기업을 중심으로

  • Lee, In Seong (Department of International Business and Trade, Kyungkee University) ;
  • Kang, In Won (Department of International Business and Trade, Kyungkee University)
  • Received : 2019.01.10
  • Accepted : 2019.04.12
  • Published : 2019.04.30

Abstract

In order to achieve the results that are appropriate for the purpose of the enterprise, it is important to comprehensively understand the behaviors within the roles of the members of the organization and actions outside the roles. However, there have been relatively few studies on corporate social responsibility (CSR) among the existing studies that have been conducted to date. In particular, organizational citizenship behavior, a voluntary commitment by organizational members, is perceived as a very effective way of enhancing corporate performance, but studies on organizational citizenship behavior based on corporate social responsibility have rarely been conducted. In recent years, domestic companies have recognized social responsibility as an activity rather than an additional activity. Therefore, it is very meaningful to look at the organizational performance by examining the factors that make up this social responsibility from the perspective of the company. It is considered a task. In order to demonstrate this, this study collected 303 data from a business incubator center operated by universities and public institutions nationwide and used a total of 303 samples. As a result of the verification, the wages received by the members of the organization did not affect the organizational commitment, and the working hours and the working environment affected the organizational commitment. In addition, corporate social responsibility has an effect on organizational trust in the marketing side. Organizational commitment and organizational trust were studied to positively affect organizational citizenship behavior. In addition, this study divides the degree of perception of social responsibility of the organizational members into the high recognition group and the low recognition group and analyzed whether there is a difference in the level of organizational citizenship behavior according to the employment type (regular and irregular workers) The results of this study are as follows.

기업 본연의 목적에 맞는 성과를 달성하기 위해서는 조직구성원들의 역할 내 행동과 역할 외 행동까지 종합적으로 파악하는 것이 주효하다. 하지만 지금까지 조직의 성과를 다루어온 기존의 연구들 가운데 기업의 사회적 책임 (CSR)과 관련하여 살펴본 연구는 상대적으로 미비하게 진행되어왔다. 특히, 조직의 성과가운데 조직구성원들이 자발적으로 헌신하는 행동인 조직시민행동은 기업의 성과를 높이는 매우 효과적인 변인으로 인식되고 있으나, 기업의 사회적 책임에 따른 조직시민행동을 규명한 연구는 드물게 진행되었다. 최근 국내의 기업들은 사회적 책임을 기업이 추가적으로 행하여야 하는 활동이 아닌 본연의 활동으로 인식하고 있기 때문에, 이러한 사회적 책임을 구성하는 요인들을 기업의 관점에서 조명하여 조직의 성과를 살펴보는 것은 매우 의미 있는 과업으로 여겨진다. 이를 실증하기 위해 본 연구는 전국의 대학과 공공기관에서 운영하고 있는 창업보육센터 입주기업으로부터 자료를 수집하여 총 303부의 표본을 활용하였다. 검증결과, 조직구성원이 받는 임금은 조직몰입에 영향을 미치지 않는 것으로 나타났으며, 노동시간과 노동환경은 조직몰입에 영향을 미치는 것으로 나타났다. 또한, 마케팅 측면에서 기업의 사회적 책임은 조직구성원의 조직신뢰에 영향을 미치는 것으로 나타났다. 조직몰입과 조직신뢰는 조직시민행동에 긍정적인 영향을 미치는 것으로 연구되었다. 아울러 본 연구는 조직구성원의 사회적 책임 인식 정도를 고인식 집단과 저인식 집단으로 나누고 이를 고용형태(정규직, 비정규직)에 따라 조직시민행동의 수준에 차이가 있는지에 대하여 분석하였으며, 분석결과 조직구성원의 사회적 책임 인식수준 보다는 고용형태가 조직시민행동 수준 결정에 높은 관여를 하고 있는 것으로 나타났다.

Keywords

References

  1. Aguinis, H., & Glavas, A.(2012). What We Know and Don't Know About Corporate Social Responsibility A Review and Research Agenda, Journal of Management, 38(4), 932-968. https://doi.org/10.1177/0149206311436079
  2. Anker, R.(2002). People's Security Surveys: An Outline of Methodology and Concepts, International Labour Review, 141(4), 309-329. https://doi.org/10.1111/j.1564-913X.2002.tb00243.x
  3. Bansal, P., & Hunter, T.(2003). Strategic Explanations for the Early Adoption of ISO 14001, Journal of Business Ethics 46(3), 269-290.
  4. Borman, W. C.(2004). The concept of organizational citizenship, Current Directions in Psychological Science, 13(6), 238-241. https://doi.org/10.1111/j.0963-7214.2004.00316.x
  5. Bowen, H. R.(2003). Social Responsibilities of the Businessman, New York, Journal of Business Ethics, 45(3), 195-211. https://doi.org/10.1023/A:1024199411807
  6. Brammer, S., Millington, A., & Rayton, B.(2007). The contribution of corporate social responsibility to organizational commitment, International Journal of Human Resource Management, 18(10), 1701-1719. https://doi.org/10.1080/09585190701570866
  7. Carroll, A. B.(1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders, Business Horizons, 34, 39-48. https://doi.org/10.1016/0007-6813(91)90005-G
  8. Charles, H., Schwepker Jr(2001). Ethical climate's relationship to job satisfaction, organizational commitment, and turnover intention in the salesforce, Journal of Business Research, 54(1), 39-52 https://doi.org/10.1016/S0148-2963(00)00125-9
  9. Colquitt, J. A., Scott, B. A., & LePine, J. A.(2007). Trust, trustworthiness, and trust propensity: a meta-analytic test of their unique relationships with risk taking and job performance, Journal of Applied Psychology, 92(4), 909-927 https://doi.org/10.1037/0021-9010.92.4.909
  10. Deepak, B., Prakash, T., & Pankaj, C.(2017). Workplace Design Features, Job Satisfaction, and Organization Commitment, Journal of Workplace Rights, 7(3), 1-12.
  11. Farh, J. L., Earley, P., Christopher. & Lin, S. C.(1997). Impetus for action: A cultural analysis of justice and organizational citizenship behavior in Chinese society, Administrative Science Quarterly, 42(3), 421-444 https://doi.org/10.2307/2393733
  12. Hopkins, K.(2012). Organizational Inclusion, Commitment, and Turnover Among Child Welfare Workers: A Multilevel Mediation Analysis, Adminstration in Social Work, 36(1), 23-39 https://doi.org/10.1080/03643107.2010.537439
  13. Ismail, A., Ismail, Y., Ibrahim, Z., Leng, C. O. G., & Kiong, P. T. C.(2016). Relationship between Pay Level, Pay Structure and Job Commitment in Malaysian Public Community College: The Mediation Role of Distributive Justice, The South East Asian Journal of Management, 18(1), 99-112.
  14. Ji, S. G.(2006). The Effects of Corporate Social Responsibility on Organizational Trust and Commitment to Customer Service in Service Corporate, Korea Management, 19(5), 1867-1893.
  15. Lee, I. S., & Park, W. J.(2016). A Study on the Effect of Export Support Policy to Export Performance: Focusing on SME's in Gyeonggi Area, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(5), 141-151. https://doi.org/10.16972/apjbve.11.5.201610.141
  16. Lee, K., & Allen, N. J.(2002). Organizational citizenship behavior and workplace deviance: The role of affect and cognitions, Journal of Applied Psychology, 87, 131-142. https://doi.org/10.1037/0021-9010.87.1.131
  17. Lee, S. J., & Yoon, J. K.(2011). Janus Effects of Corporate Social Responsibility, Korea Business Review, 40(4), 919-954.
  18. Mayer, R. C., J. H. Davis, & D. F. Schoorman.(1995). An Integration Model of Organizational Trust, Academy of Management Review, 20(3), 709-734. https://doi.org/10.5465/amr.1995.9508080335
  19. Micheal, T. L., Robyn, L. R., & Robert, S. L.(2016). Exploiting organazational culture:Configurations for value through knowledge worker's motivation, Journal of Business Research, 69(11), 5442-5447. https://doi.org/10.1016/j.jbusres.2016.04.152
  20. Moon, H. G., Choi, B. G., & Nae, E. Y.(2011). Review of Trust Research Trends and Recommendations for Future Research Direction in Korea, Korea Business Review, 40(1), 139-186.
  21. Organ, & Konovsky, M.(1989). Cognitive versus affective determinants of organizational citizenship behavior. Journal of Applied Psychology, 74(1),157-164. https://doi.org/10.1037/0021-9010.74.1.157
  22. Pablo, Rodrigo., & Daniel, Arenas.(2008). Do Employees Care about CSR Programs? A Typology of Employees According to Their Attitudes, Journal of Business Ethics, 83(2), 265-283. https://doi.org/10.1007/s10551-007-9618-7
  23. Park, H. W., & Hahn, H. J.(2011). A Study on the Effect of CSR on Employees' Organizational Commitment and OCB, Korean Academy of Organization and Management, 35(3), 115-140.
  24. Peterson, D. K.(2004). The Relationship between Perceptions of Corporate Citizenship and Organizational Commitment, Business & Society, 43(3), 296-319. https://doi.org/10.1177/0007650304268065
  25. Piccolo, R. F., & Colquitt, J. A.(2006). Transformational leadership and job behaviors: The mediating role of core job characteristics, Academy of Management Journal, 49(2), 327-340. https://doi.org/10.5465/amj.2006.20786079
  26. Podsakoff., Mackenzie., & Hui.(1993). Organizational Citizenship Behaviors and Managerial Evaluations of Employee Performance: A Review and Suggestions for Future Research, Research and Human Resourcees Management, 11(1), 1-40.
  27. Rego, A., Riberio, N., & Chuha, M. P.(2010). Perceptions of organizational virtuousness and happiness as predictors of organizational citizenship behavior, Journal of Business Ethics, 93(2), 215-235. https://doi.org/10.1007/s10551-009-0197-7
  28. Rioux, S. M., & Penner, L. A.(2001). The causes of organizational citizenship behavior: A motivational analysis, Journal of Applied Psychology, 86(6), 1306-1314. https://doi.org/10.1037/0021-9010.86.6.1306
  29. Rupp, D. E., Ganapathi, J., Aguilera, R. T., & Williams, C. A.(2006). Employee reactions to corporate social responsibility: An organizational justice framework. Journal of organizational Behavior, 27(4), 537-543. https://doi.org/10.1002/job.380
  30. Rupert J.(2014). Managing Corporate Sustainability and CSR: A Conceptual Framework Combining Values, Strategies and Instruments Contributing to Sustainable Development, Corporate Social Responsibility and Environmental Management, 21(5), 258-271. https://doi.org/10.1002/csr.1336
  31. Schwepker, C. H.(2011). Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships, Journal of Business Ethics, 98(4), 609-625. https://doi.org/10.1007/s10551-010-0641-8
  32. Smith, N. C.(2003). Corporate Social Responsibility: Whether or How?, California Management Review, 45(4), 52-76. https://doi.org/10.2307/41166188
  33. Shim, D., & Rohrbaugh, J.(2014). An Explanation of Differences Between Government Offices in Employees' Organizational Citizenship Behaviour, Public Management Review, 16(6), 807-829. https://doi.org/10.1080/14719037.2012.757352
  34. Shin, D. S.(2010). A Study on Internal Marketing Factors upon Organizational Trust, Job Satisfaction and Turnover Intention in Service Firm: Focused on Employee of Travel Agency, Korean Review of Tourism, 25(2), 293-316.
  35. Spence, L., H. K., Finegan, & J., Shamian.(2001). The Impact of Workplace Empowerment, Organizational Trust on Staff Nurses' Work Satisfaction and Organizational Commitment, Health Care Management Review, 26(3), 7-23. https://doi.org/10.1097/00004010-200107000-00002
  36. Stamper, L., & Dyne, L.(2001). Work status and organizational citizenship behavior: A field study of restaurant employees, Journal of Organizational Behavior, 22(5), 517-536. https://doi.org/10.1002/job.100
  37. Tammie S, Pinkston., & Archie B, Carroll.(2012). A Retrospective Examination of CSR Orientations: Have They Changed?, Journal of Business Ethics, 15(2), 199-206. https://doi.org/10.1007/BF00705587
  38. Turker, D.(2008). Measuring Corporate Social Resiponsibility. Journal of Business Ethics, 85(4), 411-427 https://doi.org/10.1007/s10551-008-9780-6
  39. Yoon, H. D., Sung, J. S., & Seo, R. B.(2012). The Effect of Cooperate Social Responsibility in Supply Chain Management(SC-CSR)on the Willingness to Initiate CSR in Small and Medium-sized Enterprises, Asia-Pacific Journal of Besiness Venturing and Entrepreneurship, 7(2), 25-34. https://doi.org/10.16972/apjbve.7.2.201207.25
  40. Yutaka, U., & Yoko, O.(2013). Effects of Worker's Careers and Family Situations on OCB-Related Values, International Journal of Business and Management, 8(10), 86-96.
  41. Yoon, J. H., & Lee, J. H.(2005). Effects of Perceived Fairness about Human Resource Management Practices on Organizational Commitment and Organizational, Korean Research of Industry and Management, 13(1), 327-358.
  42. Van, M., & Marcel.(2003). Concepts and Definitions of CSR and corporate Sustainability: Between Agency and communication, Journal of Business Ethics, 44(2), 95-105. https://doi.org/10.1023/A:1023331212247
  43. Vuuren, M., de Jong, M. D. T., & Seydel, E. R.(2007). Direct and indirect effects of supervisor communication on organizational commitment, Corporate Communications, 12(2), 116-12. https://doi.org/10.1108/13563280710744801