한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제10권8호
  • /
  • Pages.137-144
  • /
  • 2019
  • /
  • 2233-4890(pISSN)
  • /
  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
권호 표지
DOI QR코드

DOI QR Code

디지털미디어 콘텐츠 공급과 수요측면의 다양성 구현 종단 연구: 2012-2017년의 TV채널과 VOD 데이터를 중심으로

A Longitudinal Study on the Supply & Demand-side Diversity of Digital Media : TV Channel & VOD Data of 2012-2017

  • 이상호 (경성대학교 디지털미디어학부)
  • Lee, Sang-Ho (School of Digital Media, Kyungsung University)
  • 투고 : 2019.07.15
  • 심사 : 2019.08.20
  • 발행 : 2019.08.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 디지털미디어 서비스를 제공하는 플랫폼 사업자들의 콘텐츠 공급과 이용의 다양성을 장기간에 걸친 종단적 데이터로 측정하고 그 함의를 논의하기 위한 연구이다. 유료방송 사업자의 승인 및 재허가에 있어 방송의 공공성, 공익성을 평가하는 항목으로 다양성 지표에 대한 측정시도가 있었으나 주로 횡단적인 공급측면의 다양성 측정 방법론에 그치고 있다. 따라서 연구자는 본 연구를 통해 두가지 측면의 평가 가능성을 확인하고자 한다. 첫째, 공급측면 이외에 이용자의 실제 시청 데이터를 활용한 수요측면의 측정방법론, 둘째, 장기적인 다양성 추구의 변화 과정을 평가하는 종단평가 방법론을 제안하고자 한다. 본 연구에서는 특정 플랫폼 사업자의 실제 공급, 수요 데이터를 확보하여 2012년에서 2017년에 이르는 50여개월간의 종단적 다양성 추구 지표의 추세를 확인하였다. 이 연구를 통해 횡단적 평가와 공급중심의 평가의 한계를 넘어 보다 균형 잡힌 방송의 공공성, 공익성 평가 방법으로 공급과 수요측면 및 종단적 다양성 평가가 새롭게 활용될 것으로 기대하는 바이다.

This paper deals with the longitudinal study on the supply & demand-side diversity of digital media service. The purpose of this study is to measure the diversity of contents supply and demand-side of digital media platform providers by longitudinal data and discuss the implication. In the approval and re-authorization of pay-TV broadcasters, there were attempts to measure diversity indicators as items to evaluate the publicness and public interest of broadcasting, but they are mainly limited to the method of measuring diversity in the short-term supply side. Thus researcher wants to confirm the evaluation of two aspects through this study. First, researcher proposes a demand-side measurement methodology that utilizes actual audience data from users, and second, a longitudinal evaluation methodology that evaluates long-term trends of diversity change. Researcher has secured the actual supply and demand data of the platform player and confirmed trends of longitudinal diversification indexing for 50 months from 2012 to 2017. Through this research, researcher expects that the supply and demand-side and the longitudinal diversity evaluation will be utilized in a balanced way of publicness and public interest evaluation of broadcasting.

키워드

참고문헌

  1. G. Doyle. (2002). Media ownership: The economics and politics of convergence and concentration in the UK and European media. London: Sage Publications.
  2. C. E. Baker. (2007). Media concentration and democracy. Cambridge: Cambridge University Press.
  3. K. T. Kwak & S. K. Choi. (2013). A Study of the Horizontal Ownership Limits on MSO for Diversity of PP - Focused on Open Field Approaches of Korean Multichannel Paid Broadcasting Market, Journal of Media Economics & Culture, 11(1), 7-46.
  4. B. Litman. (1979). The television networks, competition and program diversity, Journal of Broadcasting, 23, 393-409. https://doi.org/10.1080/08838157909363949
  5. D. McQuail. (1992). Media Performance: Mass Communication and Measurement of Diversity, Communication Research, 30(1), 60-79. https://doi.org/10.1177/0093650202239026
  6. P. M., Napoli. (2001). Foundations of Communication Policy: Principles and process in the regulation of electronic media. Cresskill, NJ: Hampton Press, Inc.
  7. S. S. Wildman & B. Owen. (1985). Program competition, diversity and multichannel bundling in the new video industry. in Noam, E,M. (Ed). Video media competition: Regulation, economics and technology. NY: Columbia University Press, 244-279.
  8. S. W. Lee, M. S. Seo & Y. S. Park. (2009). A Critical Study Of the Effectiveness of Must Carry Rule of Public-Interest channel, Studies of Broadcasting Culture, 21(2), 143-169.
  9. R, Van der Wurff & J. Van Cuilenburg. (2001). Impact of moderate and ruinous competition on diversity. The Dutch Television market, Journal of Media Economics, 14(4), 213-229. https://doi.org/10.1207/S15327736ME1404_2
  10. J. M. Han. (2010). The Change of Broadcasting Environment and the Diversity of Broadcasting Programming, Journal of Media Economics & Culture, 8(1), 7-43.
  11. S. H. Cho. (2000). Analysis of Programming Strategies of Television Broadcasting Networks: Focused on Rescheduled Programs, 1990-1999, Korean Journal of Broadcasting and Telecommunication Studies, 14(1), 387-428.
  12. E. M. Lee. (2001). Diversity in Prime-Time Network Television Programming During the 1990s, Korean Journal of Journalism & Communication Studies, 46(1), 388-412.
  13. S. R. Park. (2003). A Study on the Effects of Competition on the Genre Diversity of Television Programs : An Analysis of Over-theair Broadcasters' Schedule since 1989, Korean Journal of Journalism & Communication Studies, 47(5), 222-250.
  14. I. H. Cho & S. W. Lee. (2012). A Study of Media Diversity of Terrestrial Broadcast Channels and Comprehensive Programming Channels, Korean Journal of Broadcasting and Telecommunication Studies, 26(6), 177-213.
  15. I. D. Song. (2016). TV Diversity after Introduction of the Comprehensive Programming Channels : Program Genre Diversity and Viewers Exposure Diversity in Prime Time(2011-2015), Korean Journal of Journalism & Communication Studies, 60(2), 399-434. https://doi.org/10.20879/kjjcs.2016.60.2.014
  16. S. H. Lee. (2017). Report of IPTV Service & Contents Diversity, Media Player's Unpublished Report.
  17. S. H. Lee. (2017). A Study on the Diversity of IPTV Broadcasting Channel & VOD Contents, Korean Association for Broadcasting & Telecommunication Conference, 213-214.
  18. S. H. Lee. (2017). A Longitudinal Time Series Study on the Viewing Behavior of Digital Media VOD Service Focused on Terrestrial VOD of IPTV for 5 years, Journal of The Korea Convergence Society, 8(9), 277-283. https://doi.org/10.15207/JKCS.2017.8.2.277
  19. S. H. Lee. (2018). A Study on the Recognition of Diversity on Digital Media Services, Journal of the Korea Convergence Society, 9(11), 237-244. https://doi.org/10.15207/JKCS.2018.9.11.237
  20. B. Y. Hyun. (2018). The Effect and Limit of Market Share Regulation for Pay TV, Ph.D. Dissertation Paper of Hanyang University.
  21. KCC. (2015). A Pilot-test for Applying Media Diversity Indicators, KISDI.
  22. KCC. (2017). Research on Media Diversity 2016, KOBACO.