Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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Effects of Customer Relationship Management of Productive Welfare Institutions on Management Performance

생산적복지기관의 고객관계관리(CRM)가 경영성과에 미치는 영향

  • Lee, Jin-Yeol (Department of Welfare and Management, Tongmyong University)
  • 이진열 (동명대학교 복지경영학과)
  • Received : 2019.08.29
  • Accepted : 2019.10.20
  • Published : 2019.10.28
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Abstract

In this study, the effect of customer relationship management on the management performance of productive welfare institutions was to be analyzed empirically. For this study, data were collected from 129 participants of productive welfare institutions in Busan. The results of this study are as follows. First, contact services and communication have a statistically significant impact on the financial performance of productive welfare institutions. Second, contact services and communication have a statistically significant impact on non-financial performance of productive welfare institutions. Based on the results of this study, the following suggestions are made. First, institutionalization of CS(customer service) education should be carried out in order to improve the management performance of productive welfare institutions. Second, participants' emotional support programs are needed to improve the management performance of productive welfare institutions.

본 연구에서는 생산적 복지기관의 고객관계관리가 경영성과에 미치는 영향을 실증 분석하고자 하였다. 이를 위해 부산광역시 소재 생산적 복지기관 참여자를 129명을 대상으로 자료를 수집하였다. 본 연구결과는 다음과 같다. 첫째, 생산적 복지기관의 재무적 성과에 접촉서비스와 커뮤니케이션이 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 생산적 복지기관의 비재무적 성과에 접촉서비스와 커뮤니케이션이 정(+)의 영향을 미치는 것으로 나타났다. 본 연구결과를 바탕으로 다음과 같이 제언하였다. 첫째, 생산적 복지기관의 경영성과를 높이기 위해 고객관계관리(CRM) 교육을 제도화하여 실시해야 한다. 둘째, 생산적 복지기관의 경영성과를 높이기 위해 참여자 정서적 지지 프로그램이 필요하다.

Keywords

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