DOI QR코드

DOI QR Code

Creation Trend of Chinese IP(Intellectual Property) Film Works

중국 IP(Intellectual Property)영화 작품의 창작 트렌드

  • Wei, Si-Yuan (Department of Image Content, Graduate School, Dongseo University) ;
  • Song, Seung-Keun (Department of Image Content, Graduate School, Dongseo University)
  • Received : 2019.12.04
  • Accepted : 2019.12.11
  • Published : 2020.02.29

Abstract

Recently, IP (Intellectual Property) films have attracted much attention in the Chinese film market. This raises the need to take intellectual property films seriously in academic terms. The purpose of this study is to explore the effective methodology of content development based on intellectual property by analyzing the recent trend of Chinese intellectual property films. Recently, the driving force of the development of Chinese intellectual property films was analyzed, and the trend of Chinese intellectual property films was analyzed. The results of this study criticized the fragmented problems caused by the development of intellectual property films. This study made practical and academic suggestions to contribute to the healthy development of the intellectual property film market.

Keywords

References

  1. One of the IP industry analysis series. What is IP? What IP is reallyvaluable [Internet]. Available: https://zhuanlan.zhihu.com/p/20441348.
  2. Y. Zheng, and J. Bo, "A breakthrough in IP utilization mode from IP movies," China Art News, no. 03, p. 4, 2016.
  3. W. Peng, "IP development and operation mechanism of hollywood film," Contemporary Film, no. 09, pp. 13-17, 2015.
  4. G. Tian, "Creating a cultural IP with Chinese symbols," Chinese Culture News, no. 11, p. 1, 2018.
  5. Z. Yue, and L. Mengdi, "Thoughts on the status Quo and Path of the development of IP Movies," Written, no. 04, pp. 145-146, 2016.
  6. People's Daily, the cold thinking of "IP movies" [Internet]. Available: http://media.people.com.cn/n/2015/1201/c40606-27873849.html.
  7. Y. Wang, "2017 Chinese animated film: "Chinese style" is more than perfect, big IP is still mainstream," China Art Newspaper, 006, 2018.
  8. D. Li, "IP resource development and development strategy of chinese film," China Film Market, no. 08, pp. 34-37, Aug. 2018.
  9. S. Wei, and S. Song, "Success factors of film contents based on chinese traditional culture," Proceedings of Korea Institute of information and Communication Engineering, vol.23, no.2, pp. 47-48, Oct. 2019.
  10. Y. Zeng, "Animated design analysis based on chinese traditional cultural elements," Art Science, no. 13, pp. 84-150, 2019.
  11. J. Li, "The era of intellectual property is coming, the film and television circle has set off a bid for IP," China Broadcasts, no. 06, pp. 95-96, 2015.
  12. W. Yang, "The value-added, problem and development strategy of online novels to IP movies," New Film, no. 09, pp. 42-46, 2019.