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Book Review: Important Guidance for Conducting Multinational Social Surveys: A review of Advances in Comparative Survey Methods: Multinational, Multiregional, and Multicultural Contexts (3MC). Edited by Timothy P. Johnson, Beth-Ellen Pennell, Ineke A.L. Stoop, and Brita Dorer. (2018). John Wiley & Sons, Inc. 1136 pages.