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A Study on the Perception of Image-making Regulations Change of Airline Cabin Crew and Career Decision

  • Kim, Mun-Kyung (Dept. of Airline Service, Kwangju Women's University)
  • Received : 2020.01.14
  • Accepted : 2020.02.11
  • Published : 2020.02.28

Abstract

The purpose of study is to identify the perception of image-making regulations change of airline cabin crew and analyze the relationship among the perception of regulations change, occupational choice motives and career decision of female university students majoring in airline service in Kwang-ju and Jeonnam area. The survey was in 203 for a month from November 18 to December 13, 2019. The collected data were analyzed using 'SPSS statistics 21.0.' Analytical methods such as frequency analysis, factor analysis, reliability analysis and multiple regression analysis were used. The findings of this study are presented as follows: Students majoring in airline service are positively aware of image-making regulations changes of airline cabin crew, positive perception of regulation changes has a statistically significant impact on occupational choice motives and career decision, and occupational choice motives have an effects on career decision. In conclusion, the study has implications for providing information to airlines to understand the applicants and to students preparing for employment. However, there is a limitation in that the sample of this study is limited to only female university students majoring in airline services in a specific area, and the size of the sample is not large.

본 연구의 목적은 항공사 승무원 취업준비생들의 항공사 객실승무원 이미지메이킹 규정변화에 대한 인식을 알아보고, 규정변화인식, 직업선택동기 및 진로결정 간의 영향관계를 규명하는데 있다. 이 연구에서는 광주, 전남 지역 항공서비스전공 여대생들을 대상으로 설문조사를 실시하였으며, 2019년 11월 18일부터 12월 13일까지 진행하였다. 총 203부의 설문지를 실증분석에 이용하였다. 수집된 자료는 'SPSS statistics 21.0'을 이용하여 빈도분석, 요인분석, 신뢰도분석, 회귀분석을 하였다. 연구결과 항공서비스전공 학생들은 객실승무원 이미지메이킹 규정변화에 대해 긍정적으로 인식하고 있으며, 규정변화에 대한 인식은 직업선택동기와 진로결정에 유의한 영향을 미치고, 직업선택동기는 진로결정에 유의한 영향을 준다고 나타났다. 결론적으로 항공사에는 채용할 인재를 이해할 수 있는 정보를, 취업준비생에게는 취업을 위한 정보를 제공한다는 시사점을 갖는다. 그러나 이 연구의 표본대상의 지역적 한계, 성별적 한계와 표본 크기의 한계점을 갖는다.

Keywords

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