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A Study on Space Utilization according to Changes in Non-face-to-Face Consumer Use : Focused on bank offices

  • Hwang, Sungi (Department of Immersive Content Convergence, General graduate school, Kwangwoon University) ;
  • Ryu, Gihwan (Department of Tourism Industry, Graduate school of smart convergence, Kwangwoon University) ;
  • Yun, Daiyeol (Institute of Information Technology, Kwangwoon University) ;
  • Kim, Heeyoung (Department of Immersive Content Convergence, General graduate school, Kwangwoon University)
  • Received : 2020.10.30
  • Accepted : 2020.12.12
  • Published : 2020.12.31

Abstract

Modern financial services go beyond the stage of internet banking, and new concepts of financial transactions such as Internet of Things, mobile banking, electronic payments, and fintech have emerged. As a result, banks are less influential in financial transactions, and changes are being demanded. In the present era, the basic business of banks has decreased, and it is transforming into a space where both consumer finance work and reside. The bank office stands for the brand image of the bank, and it is represented by trust with customers in the basic business of financial transactions, and the rise in real estate value is a natural social phenomenon due to the nature of the location and location of real estate owned by the bank. The business method and space of the bank office that meets the new paradigm of the modern society is an inefficient space only for the convenience and rest of consumers, but it must be used as a variety of spaces suitable for the region to increase the functional value of the bank office. Through this study, as a convenience space for consumers, various service facilities should be introduced to understand the characteristics of the region as a convenience space for consumers, and various service facilities should be introduced to meet the needs of consumers, and the bank office should be improved as a complex service space for local residents.

Keywords

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