The Journal of The Korea Institute of Intelligent Transport Systems (한국ITS학회 논문지)

The Korea Institute of Intelligent Transport Systems (한국ITS학회)
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Cognitive Perception of an Eco-friendly Public Transportation : Using Principal Component Analysis

친환경 대중교통 수단에 대한 인지적 특성 비교 분석 : 주성분분석을 활용하여

  • Kwon, Yeongmin (Mechanical Technology Research Center, KAIST) ;
  • Kim, Suji (The Cho Chun Shik Graduate School of Green Transportation, KAIST) ;
  • Byun, Jihye (Center for Eco-friendly and Smart Vehicles, KAIST)
  • 권영민 (KAIST 기계기술연구소) ;
  • 김수지 (KAIST 조천식녹색교통대학원) ;
  • 변지혜 (KAIST 친환경스마트자동차센터)
  • Received : 2019.12.26
  • Accepted : 2020.01.20
  • Published : 2020.02.28
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Abstract

The existing transportation system, which is based on internal combustion engines, is rapidly being converted to electrification. Thus, eco-friendly public transportation with high transportation efficiency will continue to spread throughout the market in the near future. The purpose of this study is to compare and analyze the cognitive characteristics of passengers redgarding the technical and social factors of various public transportation means to help a successful introduction of eco-friendly public transit. Through a survey questionnaire (N=485), seven factors of seven transportation modes were evaluated and analyzed using principal component analysis. As a result, it is confirmed that potential passengers have high expectations for the eco-friendliness and city image of the eco-friendly buses. Also, it is confirmed that eco-friendly buses are superior in cleanliness and ride comfort than diesel buses. Given the study's results, this study identifies the cognitive characteristics of passengers regarding eco-friendly public transportation. We hope that these results will be used as basic information for image positioning and improved service with the use of eco-friendly transportation.

교통분야의 환경오염, 석유자원고갈, 지구온난화 문제 등으로 내연기관 중심의 기존 교통시스템은 전기화를 기반으로 빠르게 재편되고 있다. 이에 수송효율이 뛰어난 친환경 대중교통수단이 향후 시장에 지속적으로 보급될 예정이다. 본 연구는 친환경 대중교통 수단들의 성공적인 도입을 위하여 대중교통 수단들의 기술적·사회적 요인들에 대한 이용 승객들의 인지적 특성을 비교분석하여 서비스 향상을 위한 방향 제시를 목표로 한다. 설문조사(N=485)를 통해 7가지 교통수단(전기버스, 수소버스, 경유버스, CNG버스, 지하철, 전기택시, 내연기관 택시)에 대한 7가지 요인(친환경성, 차내 청결성, 혼잡성, 도시 이미지, 가격경쟁력, 좌석 편안함, 승차감)의 평가가 진행되었으며, 이를 주성분분석을 활용해 분석하였다. 분석결과 잠재적 이용 승객들은 친환경 버스의 친환경성 및 도시 이미지 상승에 큰 기대를 가지고 있었으며, 기존 버스대비 차내 청결성 및 승차감도 뛰어날 것이라는 인식을 가지고 있음이 확인되었다. 연구 결과를 통하여 친환경 대중교통 수단들에 대한 승객들의 인지적 특성을 파악할 수 있었으며, 이들 결과가 친환경 교통수단의 이미지 포지셔닝 및 서비스 향상을 위한 기초 자료로 활용되기를 기대한다.

Keywords

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