Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
권호 표지
DOI QR코드

DOI QR Code

The Price Sensitivity for Industrial Products from A Group Buying System at School Foodservices : An Application of Price Sensitivity Measurement Technique

PSM 기법을 적용한 학교급식 공동구매 공산품의 가격민감도 분석 연구

  • 이서희 (연세대학교 생활환경대학원 호텔외식급식경영) ;
  • 이호진 (한국교통대학교 식품생명학부 식품영양학과) ;
  • 손춘영 (동남보건대학교 식품영양학과) ;
  • 함선옥 (연세대학교 생활과학대학 식품영양학과)
  • Received : 2020.06.12
  • Accepted : 2020.06.23
  • Published : 2020.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The aim of this study was to examine price sensitivity of industrial products purchased via a group buying system and how industrial products for a group buying system differ from general industrial products, and then identify the major factors in selecting products and the important determinants in purchasing industrial products for school foodservices. The survey was conducted with 250 dietitians (teachers) in Gyeonggi-do Province, who were using industrial products for a group buying system and general industrial products. A paired t-test showed a difference in satisfaction between industrial products for a group buying system and general industrial products by factors, while statistically significant differences were found for red pepper paste, fermented soybean paste and soy sauce in all nine satisfaction factors, including product quality, packaging state, labeling, hygiene, item diversity, specification diversity, price appropriateness and supply. Moreover, analyzing price sensitivity for industrial products for a group buying system, using the PSM method with respect to the issue of high price, showed that the respondents considered that the current unit purchase prices were high for all items investigated. This study suggests that schools would purchase more industrial products for a group buying system, when the pricing of the products are considered with the purchase intention of dietitians (teachers).

Keywords

References

  1. Castleberry, S. B. and Resurreccion, A. V., "Communicating quality to consumers," Journal of Consumer Marketing, Vol.6, No.3, 1989, pp.21-28. https://doi.org/10.1108/EUM0000000002551
  2. Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J. and Stanton, J., "Who are organic food consumers? A compilation and review of why people purchase organic food," Journal of Consumer Behaviour: An International Research Review, Vol.6, No.2-3, 2007, pp.94-110. https://doi.org/10.1002/cb.210
  3. 이계임.김상효.허성윤, 한국인의 식품소비 심층분석, 한국농촌경제연구원 기본연구보고서, 전라남도, 2016, pp.1-254.
  4. 백승희.김영신, "편의점 프리미엄 도시락에 대한 소비가치가 태도 및 행동의도에 미치는 영향," 한국식품영양학회지, Vol.30, No.2, 2017, pp.326-335. https://doi.org/10.9799/ksfan.2017.30.2.326
  5. 김선업.이해진, "유기농 시장의 소비자 특성 연구," 산업경제연구, Vol.26, No.3, 2013, pp. 1247-1270.
  6. 경상남도교육청 학교급식 식재료관리, https://www.gne.go.kr/index.gne?menuCd=DOM_000000113003004001
  7. 교육부 학교급식 식재료공동구매 매뉴얼, http://www.schoolhealth.kr/web/bbs/selectBBSList.do?bbsTyCode=BBST01&bbsId=0201&lstnum1=1924&pageIndex=1&pageUnit=10&dataType=&searchCnd=&searchWrd=
  8. 농수산물사이버거래소., http://school.eat.co.kr/index.jsp
  9. Hursh, S. R., Raslear, T. G., Shurtleff, D., Bauman, R. and Simmons, L., "A cost-benefit analysis of demand for food," Journal of the experimental analysis of behavior, Vol.50, No.3, 1988, pp.419-440. https://doi.org/10.1901/jeab.1988.50-419
  10. 배선영.강혜승.손춘영.함선옥, "계획행동이론을 적용한 유기농 베이커리 제품에 관한 소비자 구매프로세스 연구 : 가격민감도의 조절효과 적용," 디지털산업정보학회논문지, Vol.15, No.4, 2019, pp.173-187. https://doi.org/10.17662/ksdim.2019.15.4.173
  11. Gabor, A. and Granger, C. W., "Price as an Indicator of Quality: Report on an Enquiry," Economica, Vol.33, No.129, 1966, pp.43-70. https://doi.org/10.2307/2552272
  12. Lewis, R. C. and Shoemaker, S., "Price-sensitivity measurement: A tool for the hospitality industry," Cornell Hotel and Restaurant Administration Quarterly, Vol.38, No.2, 1997, pp.44-54. https://doi.org/10.1016/S0010-8804(97)81475-9
  13. 경기도 화성오산교육지원청 공동구매 정보공개. http://www.goehs.kr/sys/bbs/board.php?bo_table=040101&wr_id=1708
  14. Hallowell, R., "The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study," International journal of service industry management, Vol.7, No.4, 1996, pp.27-42. https://doi.org/10.1108/09564239610129931
  15. Oliver, R. L., "A cognitive model of the antecedents and consequences of satisfaction decisions," Journal of marketing research, Vol.17, No.4, 1980, pp.460-469. https://doi.org/10.1177/002224378001700405
  16. 여윤재.권수연, "어린이집 급식재료 공동구매 업체 이용에 대한 현황 및 만족도 분석," 동아시아식생활학회지, Vol.25, No.1, 2015, pp.193-201. https://doi.org/10.17495/easdl.2015.2.25.1.193