Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Study on the Different Characteristics for Information Consumption in Urban and Rural Residents -Focusing on China's Jilin Province-

중국 도시·농촌 거주자의 정보소비 특성에 관한 연구 -중국 길림성을 중심으로-

  • Liu, Hui-Shu (Dept. of Business Administration, Jilin Engineering Normal University) ;
  • Chung, Gi-Young (Dept. of Business Management, Sehan University) ;
  • Kim, Hyung-Ho (Dept. of Air Transport and Logistics, Sehan University)
  • 유혜주 (길림공정기술사범학원 경영학부) ;
  • 정기영 (세한대학교 경영학과) ;
  • 김형호 (세한대학교 항공교통물류학과)
  • Received : 2020.03.25
  • Accepted : 2020.07.20
  • Published : 2020.07.28
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Abstract

The purpose of this study is to investigate and evaluate the characteristics of information consumption between rural and urban residents. In this study, the data were collected through a survey and in-depth interview consisting of 121 information consumption questions for the residents of 15 cities and rural areas located in Jilin Province, China, and 985 effective responses were analyzed using SPSS 23.0. Analysis of information consumption characteristics by age, type of household and gender for urban and rural residents showed that there was a large interaction between age and gender, age and type of household, type of household and gender. This study can contribute to narrowing the information service gap between urban and rural residents and utilizing the potential of information consumption. The study is limited to analyzing only residents of Jilin Province in China and needs to expand the scope of future investigations.

본 연구의 목적은 농촌 주민과 도시 주민 간의 정보 소비의 특성을 조사하고 평가하는 것이다. 본 연구에서는 중국 길림성에 위치한 15개 도시와 농촌 지역 거주자에 대해 121개의 정보소비 문항으로 구성된 설문과 심층 인터뷰를 통해 데이터를 수집했으며, 985개의 유효 응답을 SPSS 23.0을 이용하여 분석하였다. 도시와 농촌 거주자를 대상으로 연령별, 가구형태 및 성별에 따른 정보소비 특성을 분석한 결과, 연령과 성별, 연령과 가구형태, 가족형태와 성별 사이에 상호작용이 큰 것을 알 수 있었다. 본 연구는 도시와 시골 주민들 사이의 정보 서비스 격차를 줄이고 정보 소비의 잠재력을 활용하는 데 기여할 수 있다. 이번 연구는 중국 길림성 주민만을 대상으로 분석했다는 한계가 있으며 향후 조사 범위를 확대할 필요가 있다.

Keywords

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