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Effects of the Virtual Makeup Using Beauty Makeup Applications on Mood, Body Satisfaction, and Self-Esteem among Female University Students

뷰티 메이크업 앱을 활용한 가상 화장이 여대생의 감정상태, 신체만족도, 자아존중감에 미치는 영향

  • Yu, Haekyung (Dept. of Fashion Industry, Incheon National University) ;
  • Lee, Minsun (Dept. of Fashion Design, Konkuk University Glocal Campus)
  • 유혜경 (인천대학교 패션산업학과) ;
  • 이민선 (건국대학교 글로컬캠퍼스 패션디자인전공)
  • Received : 2020.02.07
  • Accepted : 2020.05.01
  • Published : 2020.08.31

Abstract

The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

Keywords

References

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