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Influence of Product Development Competence and IT Competence on NPD Performance through Convergence Capabilities

기업의 제품개발역량과 IT역량이 융합능력을 통해 신제품 개발 성과에 미치는 영향

  • 최상민 (POSTECH R&D전략정책연구소) ;
  • 문태수 (동국대학교 상경대학 경영학부)
  • Received : 2020.09.06
  • Accepted : 2020.09.25
  • Published : 2020.09.30

Abstract

Purpose This study examines the influence of product development competence and IT competence on new product development (NPD) performance in the context of Korean companies. To achieve this goal, this study presents and empirically tests a model of how NPD competence and IT competence can be exploited to positively influence NPD performance through convergence capabilities. Design/methodology/approach The NPD competence are based on the research construct developed by Zhang et al. (2013). IT competence is based on the research construct developed by Lu and Ramamurthy(2011) and the NPD performance are based on the performance construct developed by Sivadas and Dwyer (2000). To complete the investigation, we conducted a survey from Korean 1000 big companies, which enrolled in Korean stock market. Randomly contacted 171 Korean companies, including firms of all sizes and types. To test our hypotheses, structured equation model (SEM) with partial least squares (PLS) method was employed. Findings The findings indicate that NPD competence and IT competence are antecedent to convergence capabilities, while IT competence is higher influence than NPD competence. Also, convergence capabilities has very significant relationship with NPD performance. This study provides a better understanding of the relationship between NPD competence, IT competence, convergence capabilities, and NPD performance. So companies should focus on improving NPD and IT competence on NPD performance through convergence capabilities.

Keywords

References

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