International Journal of Internet, Broadcasting and Communication

  • 제12권4호
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  • Pages.42-47
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  • 2020
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  • 2288-4920(pISSN)
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  • 2288-4939(eISSN)
한국인터넷방송통신학회 (The Institute of Internet, Broadcasting and Communication)
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Anatomizing Popular YouTube Channels of English-speaking Countries

  • Han, Sukhee (Department of Media Communication, Gradate School, Hanyang University)
  • 투고 : 2020.08.07
  • 심사 : 2020.08.18
  • 발행 : 2020.11.30
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초록

YouTube, the online video streaming platform, has become popular and influential around the globe. Due to the development of science and technology, people without expertise in filming can now easily produce their videos with unique content. Many people are more eager to become a popular YouTube creator because they can earn money by placing commercials or Products in Placement (PPL) in their video clips. However, it is yet unknown what genres of YouTube videos are popular. YouTube creators have their channels where they upload videos of a certain type of genre. This study investigates video genres of the top 250 YouTube channels in English-speaking countries (United States, Canada, United Kingdom, and Australia) using Social Blade, which is a research website. The ranking is set based on the number of times people watched a video ("Video Views"). We handsomely analyze popular genres of the channels and also the YouTube ecosystem, and it will be meaningful for today's new media era.

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참고문헌

  1. OUP Philosophy, "Thomas Kuhn and the Paradigm Shift - Philosopher of the Month," Oxford University Press's Academic Insights for the Thinking World, Nov 2019.
  2. Irvine Fang, "A History of Mass Communication: Six Information Revolutions," Focal Press, March 1997.
  3. Nisha Lilia Diu and Meabh Ritchie, "How YouTube Changed the World," Telegraph, Feb 2015
  4. Sukhee Han, "Analyzing How English Premier League Teams Utilize YouTube Channel," International Journal of Advanced Smart Convergence Vol. 9, No.3, pp. 28-35, Apr 2019. DOI: dx.doi.org/10.7236/IJASC.2020.9.3.28
  5. Sukhee Han, "Exploring Charity Drive Content on YouTube: Focus on Shoot for Love," International Journal of Advanced Smart Convergence Vol. 8, No.2, pp. 88-93, Jun 2020. DOI: koreascience.or.kr/article/JAKO201918266939408.page https://doi.org/10.7236/ijasc.2019.8.2.88