Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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Changes and Applications of Rural Tourism in the Post-COVID-19 Era through Social Data Analysis

소셜데이터 분석을 통한 포스트 코로나 시대 농촌관광의 변화와 적용방안

  • Kim, Young-Jin (Interdisciplinary Program in Landscape Architecture, Seoul National University) ;
  • Lee, Sung-hee (Interdisciplinary Program in Landscape Architecture, Seoul National University) ;
  • Son, Yong-hoon (Graduate school of Environmental Studies, Seoul National University)
  • 김용진 (서울대학교 협동과정 조경학) ;
  • 이성희 (서울대학교 협동과정 조경학) ;
  • 손용훈 (서울대학교 환경대학원 환경조경학과)
  • Received : 2021.09.23
  • Accepted : 2021.11.25
  • Published : 2021.11.30
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Abstract

This study analysed changes in rural tourism between before and after COVID-19 using LDA topic analysis. In order to understand the changes in rural tourism, blog data including the keyword 'Gochang-gun travel' was used. As a result of LDA topic analysis with blog data retrieved, the study found nine topics in 2019 and 2020. 2019 and 2020 are, generally, consistent in topics, but the three topics related to rural experiential tourism that appeared in 2019 did not appear in 2020. In 2020, three new topics emerged: Beach vacations and campings. New travel activities of noncontact with other people(Untact tourism in Korean context) in the COVID-19 era, and The negative impacts on travel businesses and behaviours from COVID-19. Especially, the adverse effects of COVID-19 have made an enormous decline in rural experience tourism destinations and cancellation of local festivals. On the other hand, new tourism activities have emerged due to COVID-19. Those activities have included camping, drive-thru destinations, and cycling. Ecological and natural tourist sites such as Ungok Wetland, Seonunsan Mountain, Seonunsa Temple, and Gusipo Beach appeared. These tourist destinations have a quiet atmosphere and less density place noncontacting with other people when visiting. Also, because overseas travel has become difficult, long-term stay travel in rural areas has appeared. This study indicates that COVID-19 has less impacted rural tourism than other tourism destinations with these positive and negative impacts.

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