Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A Study on the Planning of Minhwa Museum Utilizing the Metaverse Platform : Focusing on Zepeto Case

메타버스 플랫폼을 활용한 민화 미술관 기획 연구 -제페토 사례를 중심으로-

  • Choi, Eunjin (Dongguk University, Research Institute for Image and Cultural Content) ;
  • Lee, Young-suk (Dongguk University, Research Institute for Image and Cultural Content)
  • 최은진 (동국대학교 영상문화콘텐츠연구원) ;
  • 이영숙 (동국대학교 영상문화콘텐츠연구원)
  • Received : 2021.09.19
  • Accepted : 2021.11.24
  • Published : 2021.12.20
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Abstract

Metaverse fits well with the lifestyle of MZ generation who carries smart-phones at all times and value their identity. This study proposes a planning model that develops Minhwa, traditional Korean culture and arts, into art galleries on Zepeto, a metaverse platform. To this end, the characteristics of the metaverse platform, open world, sandbox, creator economy, and avatar, are analyzed and developed into a planning to open a Minhwa museum on Zepeto. While reinterpreting traditional Korean art in a modern way, it is worth researching as a metaverse planning and development model suitable for the new-tro sensibility of the MZ generation.

메타버스는 스마트폰을 상시 휴대하는 MZ세대의 생활 패턴과 자신의 정체성을 중요시하는 성향에 잘 맞는 가상공간이다. 이 연구는 한국의 전통문화 예술인 민화를 메타버스 플랫폼인 제페토에서 미술관으로 개발하는 기획 모델을 제안한다. 이를 위해 메타버스 플랫폼의 특징인 오픈월드, 샌드박스, 크리에이터 이코노미, 아바타에 대해 분석하고, 이를 제페토에 민화 미술관을 개장하는 기획 아이템으로 발전시킨다. 한국 전통예술을 현대적으로 재해석하면서, MZ세대의 뉴트로 감성에 맞는 메타버스 기획 개발 모델로서의 연구 가치가 있다.

Keywords

Acknowledgement

This work was supported by the National Research Foundation of Korea(NRF) grant funded by the Korea government(MSIT) (No. NRF-2021R1F1A1050452).

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