한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제36권6호
  • /
  • Pages.531-541
  • /
  • 2021
  • /
  • 1225-7060(pISSN)
  • /
  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
권호 표지
DOI QR코드

DOI QR Code

베트남 가구 규모에 따른 가정간편식 소비행동

Home Meal Replacement (HMR) Consumption Behavior of Vietnamese Consumers by Household Size

  • Choi, Seung Gyun (Department of Foodservice Management and Nutrition, Sangmyung University) ;
  • Hong, Wan Soo (Department of Foodservice Management and Nutrition, Sangmyung University)
  • 투고 : 2021.10.25
  • 심사 : 2021.12.27
  • 발행 : 2021.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study was conducted to provide basic data for evolving a strategy for the development of Vietnam's customized HMR program and formulating a marketing strategy by analyzing the characteristics and variations of HMR consumption behavior by household size. The results of the analysis were as follows: The number of single households using HMR as a general meal at home was higher than multiple-person households. Moreover, there was a high preference for 'ready to heat' and 'ready to eat' products, which are relatively easy to cook and prepare. It was observed that single households preferred department stores, hypermarkets, and convenience stores for purchasing HMR when compared to multiple households, and that single households preferred to acquire information through TV/radio and internet advertisements. Among the HMR selection attributes, single households valued taste, quantity, price, preparation process, preparation time, and ease of storage as important. Reflecting on the results of this study, when developing HMR in Vietnam, it is necessary to develop a product that can nutritionally replace the general meal with a focus on convenience. In addition, there is a need for products that possess various attributes such as convenience, health, and eco-friendliness.

키워드

과제정보

This research was supported by Ottogi Ham Taiho Foundation (19-018).

참고문헌

  1. Aravinthan M, Rohini A, Angles S, Kavithashree G. 2019, Do consumers really look for convenience food especially semi-processed vegetables? Int. J. Farm Sci., 9(3):93-95
  2. Baskaran S, Ayob SA, Howe NC, Mahadi N. 2017. Understanding Purchase Intention of Ready-to-Eat Food among Malaysian Urbanites: A Proposed Framework. Int. J. Acad. Res. Bus. Soc. Sci., 7:566-579
  3. Buckley M. Cowan C, McCarthy M. 2007. The Convenience Food Market in Great Britain: Convenience Food Lifestyle (CFL) Segments. Appetite, 49(3):600-617 https://doi.org/10.1016/j.appet.2007.03.226
  4. Chung LN, Yang IS, Lee HY. 2007. Preference, Satisfaction, and Repurchase Intention of Consumers for Home Meal Replacements (HMR) by Product Categories. Korean J. Food Cook. Sci., 23(3):388-400
  5. Daniels S, Glorieux I. 2015. Convenience, food and family lives. A socio-typological study of household food expenditures in 21st-century belgium. Appetite, 94:54-61 https://doi.org/10.1016/j.appet.2015.04.074
  6. DePaulo BM, Morris WL. 2006. The unrecognized stereotyping and discrimination against singles. Curr. Dir. Psychol. Sci., 15(5):251-254 https://doi.org/10.1111/j.1467-8721.2006.00446.x
  7. Eo K, Kim S. 2016. Furniture Brand Development Plan Study According to Increasing Single-Person HouseholdsFocused on Hanssem and Ikea. J. Digit. Converg., 14(8:)393-398 https://doi.org/10.14400/JDC.2016.14.8.393
  8. Greitemeyer T. 2009. Stereotypes of singles: Are singles what we think? Eur. J. Soc. Psychol., 39(3):368-383 https://doi.org/10.1002/ejsp.542
  9. Heo YK, Sim KH. 2016. Dietary attitude of single households in metropolitan areas. Korean J. Food & Nutr., 29(5):735-745 https://doi.org/10.9799/KSFAN.2016.29.5.735
  10. Hong WS, Choi SG. 2011. A study of singles' food consumption behavior based on food-related lifestyle-On the adults between 25 to 54 years old in the Seoul metropolitan area. Korean J. Hum. Ecol., 20(5):1047-1057 https://doi.org/10.5934/KJHE.2011.20.5.1047
  11. Hwang JS, Yoon YJ, Kim HJ. 2019. The effects of product reliability on brand image, repurchase intention, and word-of-mouth in the context of home meal replacement: The moderating role of the manufacturer type. Int. J. Tourism Hosp. Res., 33(1):217-226 https://doi.org/10.21298/ijthr.2019.1.33.1.217
  12. Hwang Y, Choe Y. 2016. The Consumption Pattern of Convenience Food: A Comparison of Different Income Levels in South Korea. Agricultural & Applied Economics, Seoul, Korea. pp 3-11
  13. IMF (International Monetary Fund). 2019. World Economic Outlook. IMF, USA, pp 7-18
  14. Jamieson L, Wasoff F, Simpson R. 2009. Solo-living, demographic and family change: The need to know more about men. Soc. Res. Online, 14(2):20-35 https://doi.org/10.5153/sro.1888
  15. Jang JM, Choi HR, Hong WS. 2019. Study on Purchasing Characteristics and Product Development Needs of Chinese Convenient Baby Food Consumers. J. Korean Soc. Food Sci. Nutr., 48(10):1153-1164 https://doi.org/10.3746/jkfn.2019.48.10.1153
  16. Ju SY. 2012. Study on Importance-Performance Analysis Regarding Selective Attributes of Home Meal Replacement (HMR). J. Korean Soc. Food Sci. Nutr., 41(11):1639-1644 https://doi.org/10.3746/JKFN.2012.41.11.1639
  17. Jung JH, Kim JW, Kang HS, Jang YS. 2019. A Study on the Characteristics of Seaweed Consumption Market in Vietnam. J. Fish. Bus. Adm., 50(1):55-69 https://doi.org/10.12939/FBA.2019.50.1.055
  18. Kang HY, Jo MN. 2015. Key Buying Factor and Improvement Point According to the HMR Use Characteristic by University Students. J. Tour. Leisure Res., 27(8):335-356.
  19. Khai NTN, Hang TTT. 2019. Hallyu and the Impact on Young Consumers' Preference for Korean Restaurants in Vietnam. In Proceeding from 1st International Conference of Economics, Business, and Tourism, Ho Chi Minh City, Vietnam. pp. 1-22
  20. Kim EM, Ahn JA, Lee HJ, Lee MA. 2016. Evaluating Choice Attributes of Korean Ginseng Chicken Soup as a Home Meal Replacement (HMR) Product Using Conjoint Analysis: A Case Study of Singapore Market. Korean J. Food Cook. Sci., 32(5):609-618 https://doi.org/10.9724/kfcs.2016.32.5.609
  21. Kim JE, Lee EJ. 2018. A study on the factors of purchasing by lifestyle of university students: the convenience store HMR. Int. J. Tourism Hosp. Res., 32(12):53-66 https://doi.org/10.21298/ijthr.2018.12.32.12.53
  22. Kim SY, Kim TY, Lee KS, Jeon SG. 2017. Analysis of the Factors Influencing Consumers' Visit Frequency and Food Expenditures Across the Retail Food Channels. Korean J. Food Mark. Econ., 34(4):1-29.
  23. Lee HG, Hong WS. 2019a. Influence of consumption value on the attitude, customer satisfaction and purchase intention for convenience store refrigerated HMR products. Korean J. Food Cook. Sci., 35:208-215 https://doi.org/10.9724/kfcs.2019.35.2.208
  24. Lee HJ, Lee MA. 2018. Recent Trends in Consumers' Food Purchasing Behavior by Changing Grocery Shopping Environment. Food Ind. Nutr., 23(1):49-53
  25. Lee HR, Hong KH, Chae MS. 2019. The Effects of the Store Atmosphere in Vietnamese Convenience Stores on the Food Quality, Perceived Price Value, Customer Satisfaction and Revisiting Intention. Int. Area Stud. Rev., 23(2):69-101 https://doi.org/10.21212/iasr.23.2.4
  26. Lee HS, Hong WS. 2019b. An importance-satisfaction analysis of selection attributes of home meal replacement for consumers in Taiwan. J. Korean Soc. Food Sci. Nutr., 48(1):120-131 https://doi.org/10.3746/jkfn.2019.48.1.120
  27. Lee JS, Moon MS, Lim SY. 2020. Eating behavior and convenience store food consumption behavior of millennial male single-person household based on food-related lifestyle. J. Korean Soc. Food Sci. Nutr., 49(4):394-404 https://doi.org/10.3746/jkfn.2020.49.4.394
  28. Lee SH. 2017. Considering the selection attributes of university students on convenience food. J. Hosp. Tour., 26(4):179-190
  29. Lovell RD. 2011. Product attributes and consumers' re-purchase decision on frozen ready to eat meals. Aust. J. Manag., 9(1):23-32 https://doi.org/10.1177/031289628400900102
  30. Mallinson LJ, Russell JM, Barker ME. 2016. Attitudes and Behaviour Towards Convenience Food and Food Waste in the United Kingdom. Appetite, 103:17-28 https://doi.org/10.1016/j.appet.2016.03.017
  31. Mandelkar P. 2019. Intrinsic and Extrinsic Factors Affecting Consumer Purchase Intention for Ready-to-Eat Food in Bangkok and its Vicinity. Master's degree thesis, Bangkok University, Thailand, pp 22-35
  32. Ministry of Foreign Affairs. Vietnam overview 2017. Ministry of Foreign Affairs, Seoul, Korea. pp 110
  33. Olsen SO, Tuu HH. 2017. Time Perspectives and Convenience Food Consumption among Teenagers in Vietnam: The Dual Role of Hedonic and Healthy Eating Values. Food Res. Int., 99:98-105 https://doi.org/10.1016/j.foodres.2017.05.008
  34. Paik EJ, Lee HJ, Hong WS. 2017. Home meal replacement consumption status and product development needs according to dietary lifestyle of Hong Kong consumers. J. Korean Soc. Food Sci. Nutr., 46(7):876-885 https://doi.org/10.3746/JKFN.2017.46.7.876
  35. Park HW, Na K. 2015. Study on restaurant franchise service reflected on a single household consumer patterns: focus on 2030 generation. J. Digit. Des., 15(3):697-704 https://doi.org/10.17280/JDD.2015.15.3.066
  36. Park MS, Chong H, Kim HN, Koh DY. 2015. An Analysis of Single-Person Households' Expenditure Pattern. J. Korea Acad.-Ind. Coop. Soc., 16(2):987-994 https://doi.org/10.5762/KAIS.2015.16.2.987
  37. Park SB, Lee HJ, Kim HY, Hwang HS, Park DS, Hong WS. 2016. A Study on Domestic Consumers' Needs and Importance-Performance Analysis of Selective Attributes for Developing Home Meal Replacement (HMR) Products. Korean J. Food Cook. Sci., 32(3):342-352 https://doi.org/10.9724/kfcs.2016.32.3.342
  38. Park SJ, Choi JW, Heo SY. 2015. A Study on the Status and Policy Issues the Home Meal Replacement (HMR) Industry in Korea. Korea Rural Economic Institute, Naju, Korea, pp 27-36
  39. Peltner J, Thiele S. 2018. Convenience-based food purchase patterns: Identification and associations with dietary quality, sociodemographic factors and attitudes. Public Health Nutr., 21(3):558-570 https://doi.org/10.1017/S1368980017003378
  40. Phan T, Jeong JY. 2016. Potential Economic Impacts of the Vietnam-Korea Free Trade Agreement on Vietnam. East Asian Econ. Rev., 20(1):67-90 https://doi.org/10.11644/KIEP.JEAI.2016.20.1.305
  41. Poortman AR, Liefbroer AC. 2010. Singles' relational attitudes in a time of individualization. Soc. Sci. Res., 39(6):938-949 https://doi.org/10.1016/j.ssresearch.2010.03.012
  42. Rathee R, Rajain P, Kuchhal A. 2018. Ready-to-Eat Products: Perspective of Working Women. Int. J. Manag. Technol. Eng., 8(7):5985-6000
  43. Seto KC, Ramankutty N. 2016. Hidden Linkages between Urbanization and Food Systems. Science, 352(6288):943-945 https://doi.org/10.1126/science.aaf7439
  44. Srinivasan S, Shende KM. 2015. A Study on the Benefits of Convenience Foods to Working Women. Atithya: J. Hosp., 1(1):56-63
  45. Thienhirun S, Chung S. 2017. Consumer Attitudes and Preferences toward Cross-Cultural Ready-To-Eat (RTE) Food. J. Food Prod. Mark., 24(1):56-79 https://doi.org/10.1080/10454446.2016.1266544
  46. Yang YY, Kwon YS, Park YH, Yun Y. 2019. ImportancePerformance Analysis Regarding Selective Attribution of Meal-Kit Products. J. East Asian Soc. Diet. Life, 29(6):519-528 https://doi.org/10.17495/easdl.2019.12.29.6.519
  47. Yeo TD. 2019. A Study of Korea's Trade Strategy Toward Vietnam. Int. Commer. Inf. Rev., 21(2):95-121
  48. Yeung WJ, Cheung AK. 2015. Living alone: One-person households in Asia. Demogr. Res., 32:1099-1112 https://doi.org/10.4054/DemRes.2015.32.40
  49. Yoo HJ, Lee A, Song EG, Ahn HR. 2017. Analysis of Consumption Life Characteristics of Single-Person Households using Consumption Life Indicators in Korea. J. Consum. Policy Stud., 48(2):277-301 https://doi.org/10.15723/JCPS.48.2.201708.277
  50. The Institute of Grocery Distribution. Vietnam tipped to be Asia's fastest-growing convenience market 2017. Available from https://www.igd.com/articles/article-viewer/t/igdvietnamtipped-to-be-asias-fastest-growing-conveniencemarket/i/16565/, [accessed 2019.08.10.]
  51. United Nations. Household Size and Composition 2019. Available from: http://https://population.un.org/Household/index.html#/countries/704/, [accessed 2019. 11. 05]
  52. Worldometers. The Vietman Population 2019. available from https://www.worldometers.info/world-population/vietnampopulation/, [Accessed 2019. 9. 10]