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An analysis of the production conditions for small-sized women's jacket products - Focusing on young contemporary brands for spring/summer 2021 -

여성복 스몰사이즈 재킷 제품 생산실태- 2021년 S/S 영컨템포러리 브랜드를 중심으로 -

  • Lee, Yujin (Dept. of Clothing & Textiles, Pusan National University) ;
  • Jang, Jeongah (Dept. of Clothing & Textiles, Pusan National University)
  • Received : 2021.10.27
  • Accepted : 2021.11.25
  • Published : 2021.12.31

Abstract

This study analyzed product conditions in terms of "size system," "clothing construction depending on fit," "details," "colors," and "prices," with an emphasis on young contemporary brands for spring/summer 2021, in order to provide basic data for the development of small-sized women's jackets. Out of 96 domestic and foreign brands, the study analyzed 254 small-sized jacket products from 23 brands that produce size-XS jackets. First, when examining the sizes for women's jackets, we found that 8 out of the 23 brands offer a size-XXS option. After conducting tree analysis to analyze the factors affecting the production of size-XXS, the study found significant results in the areas of "distinction between domestic and foreign brands" and "product price." Second, after categorizing small-sized women's jackets into 3 categories-fit-slim, basic, and straight-the study analyzed clothing construction elements depending on fit. This seasons mainly feature straight-fit's hip-line length jacket, a 4-panel pattern, and a panel without a waist dart. Third, the study, through the analysis of the colors of small-sized women's jackets, found a higher frequency of colors in the order of black (23.0%), white (13.3%), and beige tones (10.1%), with additional colors such as sky blue, rose pink, and aquamarine in production, which exhibit the senses of the seasons. Price analysis revealed that small-sized jackets constituted a price range at the mid-to-low end, as in ₩50,000-100,000 (30.3%), ₩100,000-150,000 (19.3%), and ₩150,000-200,000 (11.8%).

Keywords

References

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