Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Step-by-Step Growth Factors for Technology-Based Ventures: A Case Study of Advanced Nano Products Co. Ltd

기술기반 벤처기업의 단계별 성장요인: (주)나노신소재 사례 중심으로

  • Jeong, Chanwoo (BIZ(Business Intelligence Zone), Technology Management, Hanbat National University) ;
  • Lee, Wonil (Department of Business Administration, Hanbat National University)
  • 정찬우 (비즈니스전략연구소) ;
  • 이원일 (국립한밭대학교 경상대학 융합경영학과)
  • Received : 2021.07.12
  • Accepted : 2021.12.22
  • Published : 2021.12.31
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Abstract

In this study, a case study was conducted on Advanced Nano Products Co.,Ltd, a company that was established in 2000 and has the core technology to produce and commercialize nano materials and ultrafine nano powders based on nano technology. Deviating from the general case study, a case study analysis frame was set based on the theory of technology management and industry-university cooperation theory, and cases were analyzed. In this case study, Advanced Nano Products Co.,Ltd. was analyzed from two analytical perspectives: the establishment of a Management Of Technology system within the company and the Industry-Academic Cooperation activity. Based on this theoretical-based analysis framework, company visit interviews and related data research and analysis were conducted. As a result of the study of the case company, it was possible to derive how the technology management and industry-university cooperation affect the growth stage of the company as follows. First, the strategic use of technology management is an important factor in strengthening the competitive advantage and core competencies of venture companies, and for survival and growth of startups in the early stages. Second, strategic use of technology management and patents and establishment of a patent management system are a part of business strategy and play a pivotal role in corporate performance. Third, the human and material infrastructure of universities affects the growth of companies in the early stage of start-up, and the high utilization of industry-university cooperation promotes the growth of companies. Fourth, continuous industry-academic cooperation activities in the growth and maturity stages of a company's growth stage are the basis for activating external exchanges and building networks. Lastly, technology management and industry-university cooperation were found to be growth factors for each growth stage of a company. In order for a company to develop continuously from the start-up to the growth and maturity stages, it is necessary to establish a technology management system from the beginning and promote strategic technology management activities. In addition, it can be said that it is important to carry out various industry-academic cooperation activities outside the company. As a result of the case analysis, it was found that Advanced Nano Products Co.,Ltd, which performed these two major activities well, overcame the crisis step by step and continued to grow until now. This study shows how the use of technology management and industry-academic cooperation creates value in each growth stage of technology-based venture companies. In addition, its active use will play a big role in the growth of other venture companies. The results of this case study can be a valid reference for growth research of technology start-up venture companies and related field application and utilization.

본 연구에서는 2000년 설립하여 나노기술(Nano Technology)기반으로 나노소재 및 초미립 나노분말을 생산하고 제품화하는 핵심기술력을 보유한 기업인 (주)나노신소재의 사례연구를 하였다. 일반적인 사례연구에서 벗어나 이론에 기반하여 기술경영과 산학협력 이론을 기반으로 사례연구 분석프레임을 설정하였으며 사례를 분석하였다. 본 사례연구에서는 (주)나노신소재를 기업 내부적으로 기술경영(Management Of Technology) 체계 구축과 기업 외부 및 협력적인 측면에서 산학협력(Industry-Academic Cooperation) 활동이라는 두 가지 분석관점으로 분석하였다. 이러한 이론적 기반의 분석틀을 기반으로 기업방문 인터뷰 및 관련 자료 조사 분석을 실시하였다. 사례기업의 연구결과, 기술경영과 산학협력이 기업의 성장단계에 어떠한 영향을 미치는지 다음과 같이 도출할 수 있었다. 첫째, 기술경영의 전략적 활용은 벤처기업의 경쟁우위와 핵심역량을 강화하고 창업 초기 기업의 생존과 성장에 중요한 요소이다. 둘째, 기술경영 및 특허의 전략적 활용과 관리체계 구축은 사업전략의 일원이며 기업성과에 중추적인 역할을 한다. 셋째, 대학의 인적·물적 인프라는 창업 초기 기업의 성장에 영향을 미치며 산학협력의 높은 활용도는 기업의 성장을 촉진한다. 넷째, 기업의 성장단계 중 성장기·성숙기에 있어 지속적인 산학협력 활동은 외부 교류 활성화 및 네트워크 구축에 기반이 된다. 마지막으로 기술경영과 산학협력은 기업의 성장단계별 성장요인이 되는 것으로 나타났다. 본 연구의 시사점은 다음과 같다. 기업이 창업 이후 성장기, 성숙기에 이르는 지속적 발전을 위해서는 초기부터 기술경영 체계를 구축하고 전략적인 기술경영 활동을 추진하는 것이 필요하다. 또한, 기업 외부적으로 다양한 산학협력 활동을 수행하는 것이 중요하다고 할 수 있다. 사례분석 결과 이러한 두가지 주요 활동을 잘 수행한 (주) 나노신소재는 단계별로 위기를 잘 극복하고 현재까지 지속적인 성장을 하고 있음을 알 수 있었다. 본 연구에서는 기술경영과 산학협력의 활용이 기술기반 벤처기업의 각각의 성장단계에 어떠한 가치를 발생시키는지 보여주고 있다. 또한, 이의 적극적 활용은 다른 벤처기업의 성장에도 큰 역할을 할 것이다. 본 사례연구의 결과는 기술창업 벤처기업의 성장연구와 관련 현장 적용 및 활용에 유효한 참고가 될 수 있을 것이다.

Keywords

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