Journal of The Korean Society of Agricultural Engineers (한국농공학회논문집)

The Korean Society of Agricultural Engineers (한국농공학회)
권호 표지
DOI QR코드

DOI QR Code

An Analysis of How Rural Experience Influence on Rural Perception Changing and Migration Settlement

농촌체험이 농촌인식의 변화와 이주정착에 미치는 영향분석

  • Jo, Seonggeol (Department of Agricultural and Rural Engineering, Chungbuk National University) ;
  • Eom, Seongjun (National Institute of Agricultural Sciences, RDA) ;
  • Hwang, Sung-Ki (Department of Agricultural and Rural Engineering, Chungbuk National University) ;
  • Rhee, Zaewoong (Detartment of Agricultural Economics, Chungbuk National University)
  • Received : 2020.09.15
  • Accepted : 2020.11.24
  • Published : 2021.01.31
Download PDF
⟨ Previous Next ⟩

Abstract

This paper analyzes causal relationship between rural experience and settlement. Structural Equation Modeling is the combination of factor analysis and multiple regression analysis which can explain causal relation between factors. Rural perception factor has conceptualized positive sector (attitude, values) and negative sector (perceived risk, sentiment). Statistically significant causality results are as follows. People think about migration into rural when they have high level of attitude about rural but fear of rural life make avoid migration into rural. When people have fear of rural life, they also have bad feeling about rural infrastructure and facility. Attitude of rural, values of rural and low fear of rural life gives positive influence to satisfaction. Satisfaction gives positive influence to migration into rural.

Keywords

References

  1. Ajzen, I., 1991. The theory of planned behavior, Organizational Behavior And Human Decision Processes 50(2): 179-211. doi:10.1016/0749-5978(91)90020-T
  2. Ajzen, I., 2002. Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior, Journal of Applied Social Psychology 32(4): 665-683. doi:10.1111/j.1559-1816.2002.tb00236.x
  3. An, Y. S., 1994. Study on the consumer involvement: centered on the testing of involvement model. Ph.D. Kyonggi University. (in Korean).
  4. Choi, M. J., 2015. Localizaion of population policy in Korean. Ph.D. Seoul National University. (in Korean).
  5. Chung, D. C., and J. H. Sim, Increasing and decreasing places, rural population and rural development tasks, Ch. 3. In Agricultural Outlook 2017(1), 59-77. Korean Rural Economic Institute. (in Korean).
  6. Han, H. S., 2017. A study on the influence of planned behavior on behavioral intention of the self-determination of festival visitors : moderating effects of perceived risk and prior knowledge. Ph.D. Kyonggi University (in Korean).
  7. Je, H. J., 2018. Actual conditions of classified types of regional population decrease and the comparison of urban planning response. Ph.D. Seoul National University. (in Korean).
  8. Kim S. W., 2019. Effects of experience values and emotional responses of visitors to culture and tourism festivals on satisfaction and behavioral intention. Ph.D. Gwangju University. (in Korean).
  9. Kim, C. H., and Y. S. Jung, 2018. A study on the effects of experiential marketing on satisfaction, loyalty and purchase intention Korean Journal of Business Administration 31(3): 603-624 (in Korean). doi: 10.18032/kaaba.2018.31.3.603
  10. Kim, C. M., 1999. Critical review of value research: concept definition. Gwangju University Student Life Research 6: 53-78 (in Korean).
  11. Kim, J. S., and S. K. Min, 1994. A plan to raise public awareness and social awareness of agriculture, Korean Rural Economic Institute (in Korean).
  12. Kim, O., and J. H. Lee, 2013, Development of an evaluation framework for the operation of a rural learning experience learning program, 2013th The Koreann Society for Environmental Education of First Half Symposium, 67-72. Koreann Society for Environmental Education. (in Korean).
  13. Kim, S. S., 2012. The effect of university students leisure motive and involvement on psychological wellbeing, commitment to leisure, and life satisfaction. Ph.D. Woosong University. (in Korean).
  14. Lee, H. G., 2015. The impact of urban residents rural tourism experience on their expectation about returnto-rural life, Tourism Research 40(3): 103-123. (in Korean).
  15. Lee, S. J., 2010. A study on public sentiments towards environment policies : focusing on the comprehensive measures on water quality management for the four major rivers in Korean. Ph.D. Korean University. (in Korean).
  16. Lee, T. H., 2016. Plural function policy and agricultural policy of agricultural production, Globalization Strategy Networking Journal Institue (GS & J). (in Korean).
  17. Nam, I. H., 2012. An empirical study on factors affecting 'rural migration intention' of urban workers : applying entrepreneurial intention research methodology. Ph.D. Hoseo University. (in Korean).
  18. No, G. S., 2019. Analyze thesis statistically and properly, Hanbit Academy (in Korean).
  19. Oh, S. H., 2011. Research trend in urban-to-rural migration: focusing on Koreann literature from 1996 to 2010, Journal of the Koreann Urban Geographical Society 14(2): 77-90 (in Korean).
  20. Oh, S. I., 2004. National awareness survey on the plural function of agriculture, Korean Rural Economic Institute. (in Korean).
  21. Park, S. J., 2016. Structural analysis of the relationship between convention destination's risk perception, image, and visit intention: focused on the moderating effects of visit experience. Ph.D. Hanyang University. (in Korean).
  22. Park, S. T., 2017. A study on improvement of retirement preparation. Ph.D. University of Seoul. (in Korean).
  23. Woo, S. H., 2015. A study on determinant factors of returning to farm and satisfaction. Ph.D. Yeungnam University. (in Korean).
  24. Yu, J. P., 2012. Concepts and Understanding of Structural Equation Model, Hannarae Publishing Co. (in Korean).