Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Effect of Online Wellness Entertainment Contents Use on Psychological Well-being

온라인 웰니스 엔터테인먼트 콘텐츠 이용이 심리적 웰빙에 미치는 영향

  • Moon, Yunji (Department of Management Information Systems, Catholic University of Pusan)
  • 문윤지 (부산가톨릭대학교 경영정보학과)
  • Received : 2020.12.30
  • Accepted : 2021.03.05
  • Published : 2021.03.31
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Abstract

Many people today suffer from stress originated from diseases, daily life, workplace, or environmental pollution. People want a comfortable and stable life along with physical and mental relaxation. As the number of people pursuing a comfortable life increases, terms of well-being and wellness have become more common, and wellness-related industries are also developing. Among the wellness and well-being industries, the wellness entertainment contents are one of the highest growing industries. This study aims to investigate how wellness contents contribute to improving the psychological well-being level of users through the mediating effect of telepresence in online. Specifically, this study suggests a hypothesized research model on the influence of online wellness entertainment content, which consists of sensory-, emotional-, and cognitive-attributes, on telepresence, followed by psychological well-being and word-of-mouth. With an empirical test using data on the experience of meditation app experience for 305 people, the result showed that the hypotheses in the research model were supported. The result of this study showed that wellness content induces users' telepresence and word-of-mouth, suggesting that wellness contents are needed to develop into a profit model rather than being limited to simple mental and physical stability.

많은 현대인들은 질병, 일상생활, 직장, 환경오염 등의 원인으로 스트레스에 시달리게 되면서 일상으로부터 벗어나 신체적, 정신적 여유를 누리는 보다 편안하고 안정된 삶을 원하고 있다. 이러한 삶을 원하는 사람들이 증가하게 되면서 사회적으로 웰빙, 웰니스와 같은 용어는 보편화되고 관련 산업도 발전하고 있다. 웰니스 산업 중 웰니스 엔터테인먼트 콘텐츠 산업은 가장 높은 성장세를 보이고 있는 영역 가운데 하나로, 본 연구는 온라인 매체를 통해 제공되는 웰니스 콘텐츠가 어떠한 과정을 통해 이용자의 심리적 웰빙 수준을 향상시키는 지를 텔레프레젠스의 매개효과를 통해 살펴보고자 한다. 구체적으로 본 연구는 온라인 웰니스 엔터테인먼트 콘텐츠의 감각, 감정, 인지속성이 텔레프레젠스를 통해 심리적 웰빙과 구전효과에 미치는 영향관계를 연구모형으로 제시한다. 305명을 대상으로 웰니스 콘텐츠로써의 명상 앱 체험 경험에 대한 설문조사 데이터를 실증 분석한 결과 연구모형이 가정한 가설이 채택됨을 증명할 수 있었다. 본 연구결과는 웰니스 콘텐츠가 이용자의 텔레프레젠스와 구전효과를 유도함을 보여줌으로써 향후 단순한 심신안정용에만 한정되기보다 향후 수익모델로 발전시키기 위한 방안이 필요함을 시사한다.

Keywords

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