A Q Methodological Approach to Motive and Preference for Marathon Enthusiasts

마라톤대회 참가자의 참가 동기와 선호유형에 대한 Q방법론적 접근

  • 유영설 (수원농생명과학고등학교)
  • Received : 2020.12.21
  • Accepted : 2021.02.20
  • Published : 2021.02.28


The purpose of this study was to identify motivation factors of marathon crew members using Q methodology. Four distinct factors were emerged throughout the analysis: the first factor is 'the major event participation preference' who is seeking mega or big marathon events to enjoy festival atmosphere. The second factor is 'special meaningful event participation preference' who prefers to participate marathon events to help disabled people or childeren. The third factor is 'the tourism type marathon event participation preference' who is seeking to participate marathon event with tourism. The last factor is 'the preference type for record breaking ' who is seeing the place is accessability, a good season and running course to break personal record.

본 연구는 마라톤대회 참가자의 대회 참가 동기와 선호유형을 탐색하는 데 목적이 있다. 이를 위해 인간의 주관적 태도나 가치를 탐색하는데 유용한 Q방법론을 활용하였다. 분석결과 총 4개의 유형을 발견하였다. 제1유형은 국내 메이저급 대회에 참가하여 축제 분위기를 즐기는 것에 두드러진 의미를 두어 메이저 대회 참가 선호형으로 정의하였고, 제2유형은 마라톤대회에 참가하여 마라톤도 즐기고 선행의 뜻을 전할 수 있는 것에 두드러진 의미를 두어 의미형 대회참가 선호형으로 정의하였으며, 제3유형은 마라톤도 즐기고 유명 관광지를 방문하는 것에 두드러진 의미를 두어 관광형 대회 참가 선호형으로 정의하였다. 끝으로, 제4유형은 개인의 기록을 경신하는 것에 두드러진 의미를 두어 기록형 대회 참가 선호형으로 정의하였다. 이러한 결과는 스포츠이벤트의 성공적인 개최를 위한 기초자료를 제공할 것으로 기대한다.



  1. S. Y. Shin, D. Y. Won & O. Y. Cho. (2014). A Study on the Competitiveness Factors in Regional Sports Industry. Korean Journal of sport Management, 19(2), 17-35.
  2. E. G. Kim, S. D. Lee, B. R. Song, H. W. Kang & J. T. Kim. (2008). A Strategy to Establish and Promote Large Economic Ares. Gyeonggi Research Institute-Study Policy 2008-45.
  3. Minisrty of Culture, Sports and Tourism. (2007). 2006 A New of National Surveys.
  4. C. W. Ryu & K. W. Lee. (2009). The Effects of Selection Attributes on Customer Satisfaction of Sport Event Participants. Journal of sport and Liesure Studies, 36(1), 323-331.
  5. J. H. Lee, H. K. Cho & J. H. Lee. (2020). The Effect of Image Congruity of Sports Brand Corporatie's Event Marathon on Brand Emotion, Attitude and Loyalty. Korean Journal of Sports Science, 29(4), 635-644. DOI: 10.35159/kjss.2020.
  6. Duanran, W. H. Lee & H. G. Gu. (2009). The Relation Among Local Patriotism, Participant and Expect Awareness in 2011 Daegu World Championship in Athletics of university student. Journal of Physical Education, 5(1), 61-72.
  7. S. Y. Back. (2016). Effect and Social Consciousness form Local Citizens through Hosting a Sport Event. Journal of the Korea Entertainmant Industry Association, 10(4), 135-147. DOI: 10.21184/jkeia.2016.
  8. Y. C. Lee & G. H. Lyu. (2004). A Study on the Effect of Sport Spectators' Community Sport Events. The Korean Journal of Physical Education, 43(1), 277-288.
  9. H. S. Kim & B. G. Chun, (2004). Study of Quality Improvement on Sports for all Health Marathon for Promoting Sports Tourism. Korean Journal of Sports Science, 15(1)
  10. J. K. Park & S. Y. Park. (2018). Structural Relatioonships among Emotional Responses, Event Attitued and Participation Satisfaction for Local Sport Event Participants : Focused on Gyeongju Cherry Marathon. Jouranl of Sport and Leisure Studies, 71, 247-256.
  11. B. Ritchie & D. Adair. (2004). Sport tourism. University of Toronto Press.
  12. Y. M. Kim, G. S. Lee & J. W. Lee. (2004). The Relationship between Tourist Motives of Sport Event, Tourist Resort Image, and Tourist Development. Korean Journal of Sports Science, 43(1), 349-358.
  13. B. S. Oh. (2002). A Study on the Value of long-distance running and Planning for the Practical Use in Sports for All and Elite Sports. Jouranl of coaching development, 4(2), 13-24.
  14. Y. S. Yu. (2020). An Analysis on Marathon Participants' Convergence Recognition about Attending Marathon Activities in their 20s and 30s Using the Q Methodology. Journal of the Korea Convergence Society, 11(9), 73-81. DOI:
  15. Ministry of Culture, Sports and Tourism. (2018). Ministry of Culture, Sports and Tourism. Sport industry white paper 2017.
  16. E. M. Jeon. (2019). Seoul Metropolitan Government.
  17. S. Y. Park & B. H. Jeon. (2020). Seoul 1988 Olympic Marathon Course Selection Process and the Image Strategy of the Urban Landscape. Journal of the Architectural Institute of Korea Planning & Design 36(1), 81-91.
  18. J. S. Lee & C. Y. Kim. (2020). Popularization of Marathon through Social Network Big Data Analysis : Focusing on JTBC Marathon. Journal of the Korea Entertainment Industry Association, 14(3), 27-40.
  19. W. J. Cho & B. W. Kim. (2006). The Effects of Participation Motives and Choice Attributes on Consumer Satisfaction and Repurchase Behaviors of Sport Event Tourists. Korean Journal of Sports Science, 15(2), 49-60.
  20. C. W. R & K. W. Lee. (2009). The Effects of Selection Attributes on Customer Satisfaction of Sport Event Participants. Journal of Sport and Leisure Studies, 36(1), 323-331.
  21. J. P Choi. (2009). The Effect of Participants Decision Element on Participants Motivation in the National Life Athletic Meet. Journal of Sport and Leisure Studies, 37(2), 1733-1744.
  22. J. H. Ha, H. J. Park & J. W. Han. (2011). The Effect of Sport Event Destination Image on Revisit Intention: The Moderating Role of Visitors' Nationality, Journal of Sport and Leisure Studies 44(1), 289-300.
  23. H. K. Seok. (2002). The Prospects of the Sports Industry for Sports Event Creation. The Korea Journal of Sports Science, 11(2), 357-367.
  24. S. B. Cha, J. J. Hwang & D. C. Jeong. Y. J. Hur. (2003). Exploratory Prospects of Marathon Races As Tourism Resource In Korea: Homepage Analysis of Marathon Raecs Held In 2002-2003. Journal of Toursm Studies, 18(2), 203-221.
  25. F. B. Li, K. M. Cho & W. Y. Jang. (2018). The Relationship among Service Quality, Participants' Satisfaction, Regional Image and Intentions of Re-Participation of International Marathon Events: focused on Chinese Participatnts. The Korea Journal of Sports Science, 27(1), 39-56. DOI: 10.35159/kjss.2018.
  26. J. H. Lee & I. G. Kim. (2020). The Relationship among Marathon Participants' Participation Satisfaction, Brand Advoccacy, and Re-Participation Intention-Focused on Olympic Day Run. Journal of Sport and Leisure Studies, 82, 177-193.
  27. J. H. Lee, Y. K. Chun & J. H. Lee. (2019). The structural relationship between emotional response, brand-event image congruence, brand attitude and brand loyalty among sport brands' marathon event participants. Korean Journal of Sports Science, 28(5), 487-500. DOI: 10.35159/kjss.2019.
  28. S. H. Lim & S. S. Park. (2018). Impact of Participation Motive of Marathon Participants on Participation Satisfaction, Genuine Leisure, and Quality of Life. Northeast Asia Tourism Research, 14(2), 113-129.
  29. K. D. Kim, H. I. Cho & Y. J. Cho. (2013). Q Methodological Analysis on Motivational Type of Marathon Addiction. The Korea Journal of Sports Science, 22(2), 375-388.
  30. H. K. KIm & O. S. Jung. (2009). A Q Methodological Approach to Tourism Motivation and Preference Typology. Journal of Tourism and Leisure Research, 21(2), 69-88.
  31. H. G. Kim. (2008). Q Methodology: Philosophy, Theories, Analysis, and Application. Communication Books: Seoul.
  32. J. J. Lee. (2006). A Study on Developing and Applying Model of Festivals Participation Motivation. Korea Tourism Research Association, 20(2), 57-69.
  33. J. D. Kim. (2003). The Festive meaning of 2002 World Cup. Journal of Toursm Studies 15, 151-170.
  34. What are the Prospects of Charitable Donations by Sport Athletes?. Journal of Physical Education, 11(2), 15-24.
  35. B. Ryu & S. B. Kim. (2013). Effects of Motivation on Satisfaction, Trust and Sustainability of Donors. Korean NPO Review, 12(1), 63-96.
  36. B. K. Lee & Y. S. Moon. (2015). A Psychological Factor Affecting Motivation and Intention to Donate - An Exploratory Study on the Relationship between Donation and Self-Compassion. Advertising Research, 107, 126-158. DOI: 10.16914/ar.2015.107.126
  37. E. G. Clary & M. Snyder. (1999). The Motivations to Volunteer: Theoretical and Practical Considerations. Current Directions in Psychological Science, 8(5), 156-159.