Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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The Relationship between Trust, Satisfaction and Perceived Performance of Golf Device Data -Focused on the Golf Swing Analyzer-

골프 디바이스 데이터의 신뢰, 만족 및 인지된 경기력의 관계 -스윙 분석기 중심으로-

  • Han, Jee-Hoon (Department of Sport Industry Studies, Yonsei University)
  • 한지훈 (연세대학교 스포츠응용산업학과)
  • Received : 2021.01.15
  • Accepted : 2021.02.17
  • Published : 2021.02.28
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Abstract

The purpose of this study is to investigate the relationship between trust, satisfaction and cognitive performance of golf participants in golf device, focusing on the swing analyzer. A total of 328 questionnaires were collected. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The result of the study were as follows. First, the trust of golf participants in golf device data has a positive effect on satisfaction. Second, the trust of golf participants in golf device data does not affect Perceived performance. Third, the satisfaction of golf participants in golf device data does not affect Perceived performance. In conclusion, golf participants' trust and satisfaction of the golf swing analyzer are irrelevant to the perceived performance. In conclusion, it was found that golf participants trusted the data presented through the golf device and obtained satisfactory results. However, in that it did not affect the perceived performance, golf participants can think that golf devices should be used to play golf rather than thinking that golf devices enhance their performance.

본 연구는 골프참여자들의 골프 디바이스 데이터의 신뢰, 만족 및 인지된 경기력에 대한 관계를 규명하는데 목적이 있다. 연구대상은 일반 골프참여자들을 대상으로 서울, 경기도, 강원도, 경상도, 충청도, 전라도, 제주도 등 7개 시, 도 지역에 온라인 설문을 통해 수집하였으며, 온라인 설문은 총 328부를 수집하여 사용되었다. 수집된 자료는 SPSSWIN 프로그램과 AMOS 를 이용하여 자료를 분석하였으며, 빈도분석, 확인적 요인분석, 신뢰도 분석, 상관관계분석, 구조방정식모형분석 및 경로분석을 실시하였다. 변인 간 관계를 검증한 결과는 다음과 같다. 첫째, 골프참여자들의 골프 디바이스 데이터의 신뢰는 만족에 정(+)에 유의한 영향을 미쳤다. 둘째, 골프참여자들의 골프 디바이스 데이터의 신뢰는 인지된 경기력에 영향을 미치지 않았다. 셋째, 골프참여자들의 골프 디바이스 데이터 만족은 인지된 경기력에 영향을 미치지 않았다. 결론적으로 골프참여자들이 골프 디바이스를 통해 제시된 데이터를 신뢰하고 만족한 결과를 얻고 있다는 것을 알 수 있었다. 하지만 인지된 경기력에는 영향을 미치지 못했다는 점에서 골프참여자들은 골프 디바이스를 경기력을 높여준다는 생각보다는 골프를 하기 위해서 당연히 사용해야 되는 것으로 생각할 수 있다.

Keywords

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