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Analysis of Preference for Fishing Village Experience Recreation Village According to Individual's Background Characteristics

개인의 배경적 특성에 따른 어촌체험휴양마을 선호도 분석

  • Choi, Kyuchul (Gyeongnam Fishing Village Specialized Support Center, Korea Fisheries Infrastructure Public Agency) ;
  • Kim, Jungtae (Department of Regional Development, Kongju National University) ;
  • Lee, Seogu (Fishing Village Department Fisheries Development, Korea Fisheries Infrastructure Public Agency) ;
  • Kang, Dongseon (Department of Industrial Design, Hanyang Women's University)
  • Received : 2021.01.04
  • Accepted : 2021.01.25
  • Published : 2021.03.31

Abstract

The purpose of this study is to analysis the influence of personal backgrounds on the preference of fishing village experience recreation villages. As the analysis method, binary logistic regression analysis was used. Dependent variables are experience recreation villages (rural and fishing). The independent variables consist of 9 groups of people: gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village. As a result of the analysis, it was found that the tourist's gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village influence the preference of fishing village experience recreation village. By characteristics of each group, it was found that male prefer fishing village experience recreation villages 1.597 times as much as female, and those with a positive image about fishing villages prefer fishing village experience recreation villages as much as 2.644 times than those with negative images. In addition, it was found that those who visited the fishing village experience and recreation village prefer the fishing village experience village about six times more than those who have never visited.

Keywords

References

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