Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Variables Affecting Chinese University Students' Selection Factors for Korean Drama

중국 대학생의 한국 드라마 선택요인에 영향을 미치는 변인

  • Liu, Li (Dept. of Educational and Culture Contents Development, Woosuk University) ;
  • Baek, Jongnam (Dept. of Special Education, Woosuk University)
  • 유력 (우석대학교 교육 및 문화 콘텐츠 개발학과) ;
  • 백종남 (우석대학교 특수교육과)
  • Received : 2021.04.02
  • Accepted : 2021.05.20
  • Published : 2021.05.28
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Abstract

This study was designed to investigate the variables affecting Chinese university students' selection factors for Korean drama. Participants in this study were 379 university students from Hunan Province, China. An online survey program(www.wjx.cn) was used to collect data for this study. The tool of this study was 'a tool for measuring the selection factors of Korean Dramas', and it was composed of two areas: completeness of work and recognition. The results of this study are as follows: First, the completeness of work factor are higher than the recognition of Korean dramas by Chinese university students. Second, there are differences in the factors for selection Korean dramas according to the gender, grade, age, major, and Korean Drama watching frequency of Chinese university students. Third, when Chinese university students select Korean Dramas, their preferred genre influences the selection factors for the level of work completion and recognition. Finally, it was discussed according to the results of this study, and suggested for the qualitative re-leap of Korean Dramas in the global era. In order to expand the Korean Wave market in China, cultural contents must be developed to embrace the sentiment of Chinese university students, a propagation strategy that reflects the latest consumption trends of Chinese youth must be established, and the sophisticated visual beauty of Korean Dramas must be realized.

이 연구는 중국 대학생의 한국 드라마 선택요인에 영향을 미치는 변인이 무엇인지 알아보았다. 이 연구의 참여자는 중국 후난성(湖南省) 지역의 379명 대학생이다. 이 연구의 자료 수집을 위해 온라인 설문조사 프로그램(问卷星, www.wjx.cn)을 이용하였다. 이 연구의 측정 도구는 '한국 드라마 선택요인 측정 도구'로서, 작품완성도(completeness of work)와 인지도(recognition) 등 두 영역으로 구성되었다. 이 연구의 결과는 다음과 같다. 첫째, 중국 대학생의 한국 드라마 선택요인은 작품완성도가 인지도 요인보다 높다. 둘째, 중국 대학생의 성별, 학년, 연령, 전공, 한국 드라마 시청 빈도에 따라 한국 드라마 선택요인에 차이가 있다. 셋째, 중국 대학생의 선호 장르에 따라 작품 완성도 및 인지도 차원 선택요인에 영향을 미친다. 마지막으로 이 연구의 결과에 따라 논의하였고, 글로벌 시대 한국 드라마의 질적 재도약을 위해 제언하였다. 중국에서 한류 시장 확대를 위해 중국 대학생의 정서를 포용하는 문화 콘텐츠를 개발하고, 중국 청년의 최신 소비 트렌드를 반영하는 전파 전략을 수립하여야 하며, 한국 드라마의 세련된 영상미를 구현하는 것이 필요하다.

Keywords

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