The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Usability Testing and Improvement of Mobile Application of Shared Mobility Ttareungi

공유 모빌리티 따릉이 모바일 어플리케이션 사용성 평가 및 개선 방안 제안

  • 이성현 (서울여자대학교 산업디자인학과) ;
  • 문새연 (서울여자대학교 산업디자인학과) ;
  • 오시연 (서울여자대학교 산업디자인학과) ;
  • 홍진아 (서울여자대학교 산업디자인학과) ;
  • 정영욱 (서울여자대학교 산업디자인학과)
  • Received : 2021.03.31
  • Accepted : 2021.04.30
  • Published : 2021.05.31
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Abstract

With the growth of the global sharing economy market, various sharing services have recently appeared in South Korea. Seoul city unmanned public bicycle rental service, "Ttareuni" is one of the services representing the shared mobility industry in South Korea. Although many users use this service, the usability of the mobile application, which is the essential medium of utilizing the service, is not improving. In this regard, this study conducted usability testing and in-depth interviews for Ttareungi's main users in their 20s and 30s to improve the user experience of the mobile application of Ttareungi. As a result, the problems of Ttareungi mobile application were identified, and based on this, design considerations for shared mobility services having publicity like Ttareungi were proposed. This is expected to contribute to improving the user experience of shared mobility services.

세계적으로 공유경제 시장이 성장함에 따라 최근 국내에도 다양한 공유 서비스들이 등장하고 있다. 국내 공유 모빌리티 산업을 대표하는 서비스 중 하나인 서울시 무인 공공자전거 대여 서비스 '따릉이'는 높은 인지도와 이용률에 비해 따릉이 대여에 필수 매개체인 따릉이 모바일 어플리케이션의 사용성은 개선되지 않아 사용자의 불편함을 초래한다. 본 연구는 따릉이 주 이용자인 20~30대를 대상으로 사용성 평가 (Usability testing)와 심층 인터뷰를 진행하였다. 그 결과 따릉이 모바일 어플리케이션이 갖는 문제점을 파악하였으며, 이를 바탕으로 따릉이와 같이 공공성을 갖는 공유 모빌리티 서비스의 디자인 고려사항을 제안하였다. 이는 공유 모빌리티 서비스의 사용자 경험 향상에 기여할 것으로 기대된다.

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