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Exploratory Analysis of Consumer Responses to Korea-China Mobile Payment Service using Keyword Analysis -Focus on Kakao Pay and Alipay-

키워드 분석을 활용한 한·중 모바일 결제 서비스에 대한 소비자 반응 탐색적 분석 -카카오페이와 알리페이를 중심으로-

  • Ke, Jung (Faculty of Data Science for Sustainable Growth(Management Information Systems Major), Jeju National University) ;
  • Yoon, Donghwa (Faculty of Data Science for Sustainable Growth(Management Information Systems Major), Jeju National University) ;
  • Ahn, Jinhyun (Faculty of Data Science for Sustainable Growth(Management Information Systems Major), Jeju National University)
  • 가정 (제주대학교 지속성장데이터사이언스학부(경영정보학전공)) ;
  • 윤동화 (제주대학교 지속성장데이터사이언스학부(경영정보학전공)) ;
  • 안진현 (제주대학교 지속성장데이터사이언스학부(경영정보학전공))
  • Received : 2021.03.12
  • Accepted : 2021.06.04
  • Published : 2021.06.30

Abstract

Recently, the proliferation of mobile simple payment services has been increasingly affecting people's lives. In addition, the increase in research from both China and Korea shows that the continuous development of simple mobile payment services will be very important in the future. The blog posts mentioning Kakao Pay and Alipay were collected, and keyword analysis was performed to investigate differences in consumers' responses to Kakao Pay and Alipay on social media. The frequency of keywords for each part of speech and the frequency of co-occurred words mentioned in one sentence were analyzed. Specifically, common words that appear in both Kakao Pay and Alipay blogs were extracted. The cooccurred words were analyzed to examine how different reactions were made on the same subject. As a result of the analysis, there were concerns among consumers about the trust of Kakao Pay and Alipay's benefits. For a mobile payment service to become competitive, it is necessary to add various additional services or solve security problems.

최근 모바일 간편 결제 서비스의 확산은 사람들의 삶에 점점 더 많은 영향을 미치고 있다. 중국과 한국의 모바일 간편 결제 서비스에 대한 연구 증가를 통해 향후 모바일 간편 결제 서비스의 지속적인 발전이 매우 중요함을 알 수 있다. 본 논문은 소셜미디어 상에서 소비자의 카카오페이와 알리페이에 대한 반응의 차이를 알아보기 위해 카카오페이와 알리페이가 언급된 네이버 블로그 글을 수집하고 텍스트마이닝 기법을 활용해 키워드 분석을 했다. 품사별 키워드 빈도수 분석을 하였고 한 문장에 동시에 언급되는 공기어 빈도수 분석을 했다. 특히, 카카오페이와 알리페이를 언급한 글에서 공통적으로 언급된 단어를 추출하고 그에 대해 같이 언급된 단어들을 분석함으로써 같은 주제에 대해 어떤 다른 반응을 보이는지를 살펴봤다. 분석 결과 카카오페이의 신뢰성에 대한 소비자들의 우려가 존재했고 알리페이의 혜택에 대한 소비자들의 반응이 부정적이었다. 이러한 분석 결과를 토대로, 모바일 결제 서비스가 경쟁력을 갖추기 위해서는 다양한 부가 서비스를 추가하거나 보안 문제를 해결하는 노력을 할 필요가 있다는 점을 도출할 수 있다.

Keywords

Acknowledgement

이 논문은 2020년도 제주대학교 교원성과지원사업에 의하여 연구되었음.

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