Journal of the Korea Institute of Information and Communication Engineering (한국정보통신학회논문지)

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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Nonlinear Relationship Analysis of Factors Influencing Decision Making by Smartphone

스마트폰에 의한 의사결정 영향 요인의 비선형 관계 분석

  • Park, So-Young (Dept of Faculty of Data Science for sustainable Growth at Jeju National University) ;
  • Kim, Mincheol (Dept of Faculty of Data Science for sustainable Growth & Chief of Tourism, Business, and Economic Research Institute, Jeju National University) ;
  • Lee, Chang-Hoon (Dept of Management Science and Entrepreneurship, University of Essex)
  • Received : 2021.04.19
  • Accepted : 2021.05.07
  • Published : 2021.06.30
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Abstract

The purpose of this study was to explore what factors influenced users using smartphones in their decision making. In this study, intimacy/personal connectivity, use/dependence, familiarity/professionalism, efficacy/effectiveness, self-identity, control, etc. were set as independent variables and decision-making as dependent variables. In this study, 200 smartphone users were collected and analyzed through a questionnaire, and a nonlinear analysis method using WarpPLS software was utilized to identify the effects between variables. As a result, this study confirmed that factors in smart phone ownership (SPO) could affect individual decision-making and identify that users' psychological factors in the use of smart devices would be directly related to the outcome of decision-making. Through this, it is possible to understand the development of future industries and the acceptability of users using smart devices. and will be meaningful research in tourism, new product development, or continuous brand development.

본 연구의 목적은 스마트폰을 사용하는 사용자들이 의사결정에 어떤 요소를 통해 영향을 미치는지 탐구하는 것이었다. 본 연구는 친밀감/개인 연결성, 사용/의존성, 친숙함/전문성, 효능/효과, 자아정체성, 제어 등을 독립변수로 설정하고 의사결정은 종속 변수로 설정하였다. 본 연구에서는 스마트폰 사용자 200명을 설문지를 통해 수집·분석하였으며, 변수 간 영향을 파악하기 위해 WarpPLS를 사용하였다. 이 연구는 사용자의 심리적인 의사결정이 스마트 기기에 어떤 요인으로 영향을 미치며, 이를 통해 미래 산업의 발전과 스마트 기기를 사용하는 사용자들의 특성과 수용성을 파악할 수 있다.

Keywords

Acknowledgement

This research was supported by the 2020 scientific promotion program funded by Jeju National University

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