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A Study Investigating the Relationships between Selfie Practices on Social Media, Muscularity and Body Fat Dissatisfaction among Young Korean Men

남성의 소셜 미디어 셀피 활동과 근육 및 신체 지방 불만족에 관한 연구

  • Lee, Minsun (Dept. of Fashion Design, Konkuk University Glocal Campus)
  • 이민선 (건국대학교 글로컬캠퍼스 패션디자인학과)
  • Received : 2021.01.15
  • Accepted : 2021.04.12
  • Published : 2021.06.30

Abstract

Selfie practices on social media can result in negative body image for men. The current study investigated the dual body image pathway model for the relationship between selfie practices on social media and body satisfaction, with internalization as a mediator. Structural equation modeling analyses supported our research model when studying 446 young Korean male Instagram users. The results indicated that selfie editing behavior, but not selfie browsing behavior, significantly predicted an increased internalization of a body ideal. The positive associations between internalization, muscularity dissatisfaction, and body fat dissatisfaction were confirmed. Additionally, the indirect effects of selfie editing behavior on muscularity and body fat dissatisfaction due to internalization were significant. The study confirmed the detrimental effects of selfie behavior on body satisfaction for male social media users. The results provided valuable information that selfie editing may be a risky behavior since it can result in developing muscularity and body fat dissatisfaction. Theoretical contributions and practical implications were discussed. Future research should address the age and cultural differences that may elucidate the impacts of selfie practices on men's body image concerns.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2020S1A5A8040760).

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