Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A study on the effect of non-face-to-face online education according to the type of learner motivation

학습자 동기 유형에 따른 비대면 온라인 교육의 효과 연구

  • Chin, HongKun (Department of Media & Communication, Kookmin University) ;
  • Kim, MinJung (Division of Media & Advertising, Dongeui University)
  • 진홍근 (국민대학교 언론정보학부) ;
  • 김민정 (동의대학교 미디어.광고학부)
  • Received : 2021.06.14
  • Accepted : 2021.07.20
  • Published : 2021.07.28
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Abstract

This study aims to expand the effect of online education into the aspect of active exploration and sharing of class-related issues by learners. Based on theoretical discussions, Two types of motivation (personal and social) to explore issues, engagement, attitude toward issue content, and eWOM model were verified. As a result of the study, it was found that the impact of personal and social motivations that online education has on engagement on specific issues, and the positive(+) influence on attitudes toward issue content and word of mouth intentions on SNS, considering engagement as a parameter. In this study, the role of engagement in inducing the next learning by oneself was confirmed, and it can be seen that social and personal motives for issues and class content should be utilized to increase engagement.

본 연구는 온라인 교육의 효과를 학습자들이 수업 관련 특정 이슈들에 대한 적극적 탐색과 공유의 측면으로 확대하여 살펴보고자 선행연구를 바탕으로, 이슈를 탐색하도록 유도하는 동기의 두 유형(개인적, 사회적)과 인게이지먼트, 이슈콘텐츠에 대한 태도, SNS구전의도 모형을 검증하였다. 연구결과, 학습자들의 두 동기는 인게이지먼트에 정(+)의 영향력을 미치고 있었으며, 인게이지먼트가 증가할수록 이슈콘텐츠 태도와 SNS 구전의도는 긍정적으로 나타났다. 본 연구에서는 스스로 학습을 진행하도록 유도하는 인게이지먼트의 역할을 확인할 수 있으며, 인게이지먼트의 증가를 위해 수업내용뿐만 아니라 사회적, 개인적 동기를 활용해야할 필요성을 제안한다.

Keywords

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