Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study on User Experience of Monthly Magazine Subscription Service

월간 <디자인> 잡지 구독 서비스의 사용자 경험 연구

  • Choi, So-Yeong (Design Management, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 최소영 (홍익대학교 국제디자인전문대학원 디자인경영 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2021.05.31
  • Accepted : 2021.08.20
  • Published : 2021.08.28
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Abstract

This study researched the user experience of the monthly magazine subscription service, focusing on design students and designers. The revenue of magazine industry has been declined since 2012 and some magazines stop publishing or cease to publish. That is why this studied the user experience of magazine subscription services of monthly to increase magazine sales revenue, the largest portion of whole revenue. A survey and in-depth interviews with subscribers and non-subscribers was conducted to suggest improvements for the monthly . Since this study focused on user experience of magazine subscription, it could be a future reference for studying magazine subscription service.

본 연구는 디자인을 공부하는 학생 사용자, 혹은 디자이너로 일하고 있는 사용자를 중심으로 월간 <디자인> 잡지 구독 서비스의 사용자 경험에 관한 연구이다. 잡지 산업의 매출액은 2012년 이후 지속적으로 감소하고 있으며, 국내에서 발행되는 일부 잡지는 폐간 혹은 영구 휴간 절차를 밟았다. 이 연구는 잡지 매출액의 가장 큰 부분을 차지하는 잡지 판매 수입을 증대하기 위해 월간 <디자인>을 중점으로 잡지 구독 서비스의 사용자 경험을 측정하였다. 이를 위해 구독자와 비구독자 대상으로 설문조사 및 심층 인터뷰를 실시하여 개선사항을 제안하였다. 이 연구는 사용자 경험에 초점을 두었으며, 향후 잡지 구독 서비스 연구에 참고자료로 활용할 것으로 기대한다.

Keywords

References

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