The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

Improvement Measures for 'Viewer-Participation Program' System of Public Service Broadcasting

공영방송의 '시청자 참여 프로그램' 제도 개선을 위한 연구

  • Choi, Mideum (Communication Contents Major, Dongduk Women's Univ)
  • 최믿음 (동덕여자대학교 커뮤니케이션콘텐츠 전공)
  • Received : 2021.07.07
  • Accepted : 2021.08.01
  • Published : 2021.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

Under the Chapter 1, Article 3(Protection of Rights and Interests of Viewers) of the Broadcasting Act, the viewers should be able to participate in decision-making with regard to planning, programming, or production of broadcast programs. For this, the public service broadcasting, KBS is operating two kinds of system such as 'viewer-evaluation program' and 'viewer-participation program' that televises the broadcasting programs directly produced by viewers. This study presented several improvement measures by analyzing the contents of viewer-participation programs televised through the of KBS, so KBS could work as an open public platform in which the people could freely express their own thinking, ideology, opinions, and ideas.

방송법 제1장 제3조(시청자의 권익보호)에 의거하여, 시청자는 방송프로그램의 기획·편성 또는 제작에 관한 의사결정에 참여할 수 있어야 한다. 공영방송 KBS는 이를 위해 '시청자 평가 프로그램'과 시청자가 직접 기획·제작한 방송프로그램을 방영해주는 '시청자 참여 프로그램' 등 두 가지 제도를 운영하고 있다. 이 연구는 KBS <열린채널>에 방영된 시청자 참여 프로그램의 내용을 분석함으로써 KBS가 국민이 자신의 생각과 사상, 의견, 아이디어를 자유롭게 표현할 수 있는 개방적인 공적 플랫폼으로서 기능할 수 있도록 몇 가지 개선 방안을 제시하였다.

Keywords

References

  1. M. Choi, "Effects of the Characteristics of Children's TV Programs Desired by Parents on the Necessity of Public Broadcasting System", Journal of Korea Contents Association, Vol. 21, No. 6, pp. 207-217, 2021. DOI : 10.5392/JKCA.2021.21.06.207
  2. Broadcasting Act Site: https://www.law.go.kr/LSW/lsInfoP.do?efYd=20201208&lsiSeq=223633#0000
  3. 2018 KBS almanac. KBS, 2019.
  4. G. N. Kim, "Ten-Year Trends in Public Access and the Direction of Citizen Participation Video Culture" 10th Anniversary Forum of the Public Access Citizen Video Festival, 2010. 11. 5.
  5. H. Y. Jang, "Who Represents the Broadcast Audience ?: An Exploratory Study of Communication Gap", Journal of Speech, Media & Communication Research, No 14, pp. 152-176, 2010. UCI : G704-001779.2010..14.008
  6. E. G. Kim, "Media and viewer engagement", Seoul: Communication Books, 2003.
  7. Y. H. Cho, Y. Lee, J. Bae, "Legitimacy of the Public Supporting Projects for the Activities of Viewers' Organization as Protective Policies for Viewers' Rights", Korean Journal of Broadcasting and Telecommunication Studies, Vol 21, No 5, pp. 204-239, 2007. UCI : G704-000045.2007.21.5.004
  8. S. Waldman, "The information needs of communities: The changing media landscape in a broadband age", Durham, NC: Carolina Academic Press. 2011.
  9. https://program.kbs.co.kr/1tv/culture/openchannel/pc/detail.html?smenu=c8e571
  10. H. J. Lee, "TV Audiences Program Evaluation and Perception on Program Genres", Korean Journal of Broadcasting and Telecommunication Studies, Vol 22, No 2, pp. 169-214, 2008. UCI : G704-000045.2008.22.2.004
  11. http://program.kbs.co.kr/1tv/culture/openchannel/pc/detail.html?smenu=c8e571
  12. S. H. Lee, Y. M. Choi, J. Y. Ha, "A Study on how to activate the viewer(citizen) production program", Korean Broadcasting Institute, 2001. 12.
  13. H. K. Cho, "Current Status of SNS Marketing Design and Development of Production Education", The Journal of the Convergence on Culture Technology. Vol. 4, No. 4, pp. 267-272, 2018. DOI : 10.7236/JCCT.2018.4.4.267
  14. C. Yu, G. Ryu, S. J. Moom, K. Yoo, "Experience Type Applications by the Behavior of Food-Content Creators", International Journal of Advanced Culture Technology. Vol. 8, No. 3, pp. 247-253, 2020. DOI : 10.17703/IJACT.2020.8.3.247